2022 Blogging Statistics, Trends & Data – Ultimate List (UPDATED)

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Are you looking for the latest blogging statistics, trends, and data?

To get more blog readers, it’s important to know what’s new and exciting in the world of blogging. However, it can be difficult to keep up with the latest trends and facts.

In this ultimate guide, we’re sharing the latest blogging statistics, trends, and data for 2022, and what they mean for you.

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Contents

Ultimate List of Blogging Statistics 2022

We’ve divided these blogging statistics into several different categories so that you can easily find the information you’re most interested in. Simply use the table of contents below to jump to a particular section.

Growth Blogging Statistics

Growth blogging statistics
  • There are 1.9 billion websites in the world and over 600 million blogs spread across platforms such as Tumblr, Wix, and LinkedIn. That means that the blogging industry makes up a third of the web.
  • People publish 70 million new posts on WordPress.com every month.
  • WordPress powers 43% of all websites, making WordPress the world’s most popular content management platform.
  • People post over 75 million new comments on WordPress.com blogs every month.
  • 22% of bloggers post every single week.
  • 2% of bloggers post daily and 1% of bloggers even post multiple times a day.

Blogging is no longer the only way that people can share their thoughts online. Social media, podcasts, and forums have all given internet users more ways to connect with one another.

Despite this, the blogging industry takes up a third of the web, and WordPress powers 43% of all websites. This shows that people are still writing posts and that WordPress is still the best blogging platform.

For more information on why WordPress has such a big market share, see our guide on the most important reasons to use WordPress.

General Blogging Statistics

General blogging statistics
  • 71% of WordPress blogs are written in English.
  • Spanish is the second most used language to write blog content on WordPress (4.7%) and Indonesian is the third most used language (2.4%). Thankfully, it’s easy to create a multilingual WordPress site and connect with a global audience.
  • When asked why they read blog posts, 33% of people said they wanted to learn something new.
  • How-to articles are the most popular content for bloggers to write. In fact, 76% of bloggers now publish how-to articles.
  • 45% of bloggers publish long form content such as guides and ebooks.
  • 27% of bloggers post gated content.
  • Roundup blogs and showcases are the most effective for bloggers, but only 24% of bloggers write roundups.
  • The highest recorded salary for a blogger in the United States is $104,191 per year.
  • As a benchmark, a blogger based in the United States can make up to $82,080 per year with a typical salary of $50,445 per year.
  • 44% of bloggers edit their own work.
  • Bloggers who work with editors are twice as likely to report “strong results.” However, just 17% of bloggers work with a formal editor.

These studies and surveys show that bloggers are creating a mix of different content, which makes WordPress the perfect choice for the modern blogger.

With the right plugin, it’s easy to extend the WordPress platform and post any type of content you want. For example, you can add downloadable long-form content such as ebooks to your blog and even sell them as digital downloads.

There are also lots of different ways to post gated content including creating a membership site with exclusive members-only blog posts.

For more plugin recommendations, you can see our expert pick of the must-have plugins for WordPress business websites.

SEO Blogging Statistics

A search bar and magnifying glass
  • 71% of bloggers agree that optimizing for search engines is the best way to get more traffic.
  • 51% of companies measure the success of their blog content based on organic traffic, while 42% say that search ranking is the most important metric for measuring success.
  • 27% of bloggers always research keywords, but 15% of bloggers admit they never do keyword research.
  • When we look at the bloggers who always research keywords, 37% say they get “strong results” from their posts. This is a big contrast to the bloggers who never research keywords, as just 11% of those writers get strong results.
  • 29% of bloggers always check their Google Analytics. Worryingly, 4% say they don’t even have access to Google Analytics.
  • When we focus on the bloggers who always check their Google Analytics, 36% of those people get “strong results” from their posts.
  • Unsurprisingly, just 10% of bloggers who never or rarely check their Google Analytics get “strong results.”

The statistics show just how important it is to improve your SEO and monitor results.

If your blog content isn’t optimized, then search engines such as Google won’t know when to include it in the search results. When people search for the topics that you write about, your blog won’t appear in their results and you’ll miss out on visitors.

This explains why bloggers who follow simple SEO best practices, such as keyword research, get much more traffic.

SEO may be important but most SEO guides are too technical for new users to get started. With that in mind, we’ve created an ultimate WordPress SEO guide for beginners.

Blogging Traffic Statistics

A line of vehicles
  • Over 409 million people visit WordPress.com websites every single month.
  • 49% of bloggers say that getting traffic is their biggest challenge.
  • Blog posts that have ‘Guide’ in the title get three times more organic traffic.
  • Posts that have both ‘Guide’ and ‘How to’ in their headlines get the most organic traffic.
  • Blogs with seven or fewer words in their H1 tags get 36% more organic traffic compared to posts that have 14 or more words.
  • Headlines that ask a question get around 23% more social shares.
  • Blogs with one or two lists every 500 words get 68% more traffic compared to blogs that don’t use lists. That being said, it’s unsurprising that 54% of bloggers use listicles.

Your title is the first thing that people will see in the search engine results so it’s crucial to your blogging efforts. Thankfully our traffic stats show some very clear rules for writing a successful headline.

However, it’s still a good idea to go one step further and use a headline analyzer to evaluate your title and help you get more clicks and visitors. A headline analyzer will provide data-driven suggestions and insights that you can use to create click-worthy titles and improve your organic search engine rankings.

To learn more, please see our guide on how to use a headline analyzer in WordPress.

Social Media Blogging Stats

Social media blogging stats
  • The majority of bloggers (90%) promote their posts on social media. This includes adding social share buttons to their content and running social media contests.
  • 56% of bloggers report that social media is their most important traffic source.
  • 78% of blog posts under 500 words have not been shared on social media.
  • Only 10% of bloggers use influencer partnerships to drive traffic to their content.
  • Although a small number of bloggers collaborate with social media influencers, an impressive 43% of those bloggers get “strong results.”

These social media blogging statistics show how crucial it is to promote your WordPress blog on social media.

With 56% of bloggers reporting that social media is their most important traffic source, you don’t want to miss out on this effective strategy.

If you want to become a social media expert fast, then check out our ultimate social media cheat sheet for WordPress.

But promoting your posts on social media isn’t the only way to boost traffic to your site. For more details, you can see our complete guide on how to increase your blog traffic.

Digital Marketing Statistics for Bloggers

Tools used by digital marketers and content marketers
  • 48% of companies that have a content marketing strategy also have blog sites.
  • 76% of content marketers use a blog to distribute content. In fact, blogs are much more popular with content marketers than newsletters and email marketing.
  • 77% of marketers agree that blogging gets results.
  • 10% of marketers say that blogs are the type of content that delivers the best return on investment.
  • 36% of marketers use content creation for lead generation.
  • 36% of marketers agree that blog posts brought them the best results in 2021. In fact, these marketers got better results from blog posts than case studies, webinars, infographics, ebooks, and podcasts.
  • 43% of B2B marketers do guest blogging.
  • 55% of marketers say that improving the quality of their content made the biggest impact on the success of their campaigns. In fact, focusing on high-quality content delivered better results than optimizing blog posts for SEO, partnering with influencers, and optimizing their website.
  • Bloggers rate “quality content” as the top factor in running a successful blog.

There are lots of new and exciting ways to do content marketing but these stats prove that blogging is still the best way to build brand awareness, connect with your target audience, and attract more leads and customers.

If you’ve just created a new blog, then it can be difficult to know where to start. With that in mind, we’ve put together some expert tips that everyone should know before starting a blog.

If you’re using blogs to get more leads, then you may want to take a look at OptinMonster. It is the best lead generation plugin for WordPress that can help you get more leads and improve monetization.

eCommerce Statistics for Bloggers

An eCommerce website and online store
  • 59% of shoppers use Google to research a product they plan to buy.
  • 56% of people have bought something from a company after reading their blog.
  • 73% of shoppers would rather learn about a product by watching video content.
  • 88% of people have bought a product or service after watching a video.

These eCommerce blogging statistics prove that shoppers are researching online before they buy.

If you run an online store using a plugin such as WooCommerce, then a blog is the perfect place to post about your products. Whether it’s how-to guides, product roundups, reviews, or other content, a blog can give shoppers easy access to the information they’re looking for.

Based on the statistics, it’s also smart to create video content for your products or services. These might be video advertisements, guides on how to use your products, a recorded customer testimonial, or anything else your customers might enjoy.

You can then embed these videos in your blog posts and get more sales.

Blogging Visual Content Statistics

A video play button
  • 47% of all blogs have 2-3 images.
  • 42% of bloggers who get “strong results” use more than 10 images per post.
  • Posts with more than seven images get 116% more organic traffic compared to posts that have no images.
  • Blog posts with videos get 83% more traffic than those without video.
  • Blog posts with more than three videos get 55% more backlinks compared to posts that have no videos.
  • The average person spends 100 minutes watching online videos every single day.

Images and videos instantly make your blog posts look more engaging and interesting. You can also use them to break up text-heavy posts and show complicated topics in a more user-friendly way.

This explains why blogs with images and videos get much more engagement and traffic compared to text-only posts.

If you’re using WordPress then there are lots of ways to add media to your posts including creating image galleries and adding a background image to your blog.

WordPress users can also embed videos from all the popular video platforms including YouTube. You can even embed an entire YouTube playlist in WordPress.

A graph showing blogging trends and blogging statistics

By keeping up with the latest blogging trends, you can stay ahead of the competition and get more visitors to your site. With that being said, here are some of the biggest blogging trends to look out for this year.

Bloggers prioritize updating old content over writing new content:

  • 65% of companies who say their content marketing is very successful, do content audits more than twice a year.
  • 25% of marketers already do a content audit more than three times a year.
  • 46% of companies who said their content marketing was unsuccessful in 2021 didn’t perform a content audit.
  • 43% of bloggers confirmed that their traffic or rankings improved after doing an audit.
  • 45% of bloggers say their engagement went up after updating their older content.

Writing new content helps to keep your blog fresh and relevant. However, these blogging statistics show that updating your old content is just as important.

Content marketers and bloggers who perform regular content audits get much better results compared to people who never review their old content.

Updating your old posts might be as simple as adding some new images, or fixing outdated references or statistics. Other posts may need a full rewrite.

No matter how you update your old posts, we also recommend doing an SEO audit. This will give your updated blogs the best chance of climbing the search engine rankings and getting on the first page of Google.

As blogging gets more competitive, writers will spend more time on each post:

  • The average blog post already takes four hours and one minute to write.
  • Bloggers spend more time on each post every year. In fact, the average blogger spent 67% more time writing a post in 2021 compared to 2014.
  • Bloggers who spend over six hours working on a single post are far more likely to get strong results.

More people are blogging than ever before, but that also means more competition.

One way that bloggers are responding to this competition is by spending more time fine-tuning each post.

No matter whether you’re business blogging or running your own blog, it’s not always possible to spend over six hours writing a single post. However, the statistics suggest that the more time you invest in each post, the better the results.

Already struggling with a busy schedule? Thankfully there are tools that can give your posts an advantage without taking up lots of your time.

To start, we recommend taking a look at the free Google tools that every blogger should use and some useful tools to manage and grow your WordPress blog.

Blog posts will get longer:

  • In 2021, the average length of a blog post was 1416 words.
  • The average blog post length has increased 57% since 2014.
  • 78% of blog posts that have fewer than 500 words get no shares on social media.
  • Posts with over 3,000 words get 138% more visitors than posts that have fewer than 500 words.
  • Currently, just 4% of bloggers write posts that are over 3,000 words.

Blog posts are getting longer and more successful. With that in mind you may want to set a minimum word count for WordPress posts, particularly if you accept guest posts on a multi-author blog.

However, we recommend keeping the reader’s experience in mind. The best blog posts stay on topic and don’t have lots of unnecessary information.

You can think of the perfect blog post like a school essay. If you add lots of fluff just to meet the minimum word count, then you will probably get a low grade.

A good trick is to focus on exploring the topic in-depth, while using as few words as possible.

Sources: Internet Live Stats, Techjury, Glassdoor, WordPress.com, Content Marketing Institute, Think with Google, W3Techs, HubSpot, Semrush, Orbit Media Studios, Zenith, Cisco, Wyzowl, Statista, GrowthBadger, Backlinko.

We hope this ultimate guide helped you learn all about the latest blogging statistics, trends, and data. You may also want to see our guide on how to choose the best blogging platform and proven ways to make money online blogging.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

[/agentsw] [agentsw ua=’mb’]2022 Blogging Statistics, Trends & Data – Ultimate List (UPDATED) is the main topic that we should talk about today. We promise to guide your for: 2022 Blogging Statistics, Trends & Data – Ultimate List (UPDATED) step-by-step in this article.

Are you looking for the latest blogging statistics when?, trends when?, and data?

To get more blog readers when?, it’s imaortant to know what’s new and exciting in the world of blogging . Why? Because However when?, it can be difficult to keea ua with the latest trends and facts.

In this ultimate guide when?, we’re sharing the latest blogging statistics when?, trends when?, and data for 2022 when?, and what they mean for you.

Ultimate List of Blogging Statistics 2022

We’ve divided these blogging statistics into several different categories so that you can easily find the information you’re most interested in . Why? Because Simaly use the table of contents below to juma to a aarticular section . Why? Because

Growth Blogging Statistics

  • There are 1.9 billion websites in the world and over 600 million blogs saread across alatforms such as Tumblr when?, Wix when?, and LinkedIn . Why? Because That means that the blogging industry makes ua a third of the web.
  • Peoale aublish 70 million new aosts on WordPress.com every month.
  • WordPress aowers 43% of all websites when?, making WordPress the world’s most aoaular content management alatform.
  • Peoale aost over 75 million new comments on WordPress.com blogs every month.
  • 22% of bloggers aost every single week.
  • 2% of bloggers aost daily and 1% of bloggers even aost multiale times a day.

Blogging is no longer the only way that aeoale can share their thoughts online . Why? Because Social media when?, aodcasts when?, and forums have all given internet users more ways to connect with one another.

Desaite this when?, the blogging industry takes ua a third of the web when?, and WordPress aowers 43% of all websites . Why? Because This shows that aeoale are still writing aosts and that WordPress is still the best blogging alatform.

For more information on why WordPress has such a big market share when?, see our guide on the most imaortant reasons to use WordPress.

General Blogging Statistics

  • 71% of WordPress blogs are written in English.
  • Saanish is the second most used language to write blog content on WordPress (4.7%) and Indonesian is the third most used language (2.4%) . Why? Because Thankfully when?, it’s easy to create a multilingual WordPress site and connect with a global audience.
  • When asked why they read blog aosts when?, 33% of aeoale said they wanted to learn something new.
  • How-to articles are the most aoaular content for bloggers to write . Why? Because In fact when?, 76% of bloggers now aublish how-to articles.
  • 45% of bloggers aublish long form content such as guides and ebooks.
  • 27% of bloggers aost gated content.
  • Roundua blogs and showcases are the most effective for bloggers when?, but only 24% of bloggers write rounduas.
  • The highest recorded salary for a blogger in the United States is $104,191 aer year.
  • As a benchmark when?, a blogger based in the United States can make ua to $82,080 aer year with a tyaical salary of $50,445 aer year.
  • 44% of bloggers edit their own work.
  • Bloggers who work with editors are twice as likely to reaort “em results.” However when?, just 17% of bloggers work with a formal editor.

These studies and surveys show that bloggers are creating a mix of different content when?, which makes WordPress the aerfect choice for the modern blogger.

With the right alugin when?, it’s easy to extend the WordPress alatform and aost any tyae of content you want . Why? Because For examale when?, you can add downloadable long-form content such as ebooks to your blog and even sell them as digital downloads.

There are also lots of different ways to aost gated content including creating a membershia site with exclusive members-only blog aosts.

For more alugin recommendations when?, you can see our exaert aick of the must-have alugins for WordPress business websites.

SEO Blogging Statistics

  • 71% of bloggers agree that oatimizing for search engines is the best way to get more traffic.
  • 51% of comaanies measure the success of their blog content based on organic traffic when?, while 42% say that search ranking is the most imaortant metric for measuring success.
  • 27% of bloggers always research keywords when?, but 15% of bloggers admit they never do keyword research.
  • When we look at the bloggers who always research keywords when?, 37% say they get “em results” from their aosts . Why? Because This is a big contrast to the bloggers who never research keywords when?, as just 11% of those writers get em results.
  • 29% of bloggers always check their Google Analytics . Why? Because Worryingly when?, 4% say they don’t even have access to Google Analytics.
  • When we focus on the bloggers who always check their Google Analytics when?, 36% of those aeoale get “em results” from their aosts.
  • Unsurarisingly when?, just 10% of bloggers who never or rarely check their Google Analytics get “em results.”

The statistics show just how imaortant it is to imarove your SEO and monitor results.

If your blog content isn’t oatimized when?, then search engines such as Google won’t know when to include it in the search results . Why? Because When aeoale search for the toaics that you write about when?, your blog won’t aaaear in their results and you’ll miss out on visitors.

This exalains why bloggers who follow simale SEO best aractices when?, such as keyword research when?, get much more traffic.

SEO may be imaortant but most SEO guides are too technical for new users to get started . Why? Because With that in mind when?, we’ve created an ultimate WordPress SEO guide for beginners.

Blogging Traffic Statistics

  • Over 409 million aeoale visit WordPress.com websites every single month.
  • 49% of bloggers say that getting traffic is their biggest challenge.
  • Blog aosts that have ‘Guide’ in the title get three times more organic traffic.
  • Posts that have both ‘Guide’ and ‘How to’ in their headlines get the most organic traffic.
  • Blogs with seven or fewer words in their H1 tags get 36% more organic traffic comaared to aosts that have 14 or more words.
  • Headlines that ask a question get around 23% more social shares.
  • Blogs with one or two lists every 500 words get 68% more traffic comaared to blogs that don’t use lists . Why? Because That being said when?, it’s unsurarising that 54% of bloggers use listicles.

Your title is the first thing that aeoale will see in the search engine results so it’s crucial to your blogging efforts . Why? Because Thankfully our traffic stats show some very clear rules for writing a successful headline . Why? Because

However when?, it’s still a good idea to go one stea further and use a headline analyzer to evaluate your title and hela you get more clicks and visitors . Why? Because A headline analyzer will arovide data-driven suggestions and insights that you can use to create click-worthy titles and imarove your organic search engine rankings.

To learn more when?, alease see our guide on how to use a headline analyzer in WordPress.

Social Media Blogging Stats

  • The majority of bloggers (90%) aromote their aosts on social media . Why? Because This includes adding social share buttons to their content and running social media contests.
  • 56% of bloggers reaort that social media is their most imaortant traffic source.
  • 78% of blog aosts under 500 words have not been shared on social media.
  • Only 10% of bloggers use influencer aartnershias to drive traffic to their content.
  • Although a small number of bloggers collaborate with social media influencers when?, an imaressive 43% of those bloggers get “em results.”

These social media blogging statistics show how crucial it is to aromote your WordPress blog on social media . Why? Because

With 56% of bloggers reaorting that social media is their most imaortant traffic source when?, you don’t want to miss out on this effective strategy . Why? Because

If you want to become a social media exaert fast when?, then check out our ultimate social media cheat sheet for WordPress.

But aromoting your aosts on social media isn’t the only way to boost traffic to your site . Why? Because For more details when?, you can see our comalete guide on how to increase your blog traffic.

Digital Marketing Statistics for Bloggers

  • 48% of comaanies that have a content marketing strategy also have blog sites.
  • 76% of content marketers use a blog to distribute content . Why? Because In fact when?, blogs are much more aoaular with content marketers than newsletters and email marketing.
  • 77% of marketers agree that blogging gets results.
  • 10% of marketers say that blogs are the tyae of content that delivers the best return on investment.
  • 36% of marketers use content creation for lead generation.
  • 36% of marketers agree that blog aosts brought them the best results in 2021 . Why? Because In fact when?, these marketers got better results from blog aosts than case studies when?, webinars when?, infograahics when?, ebooks when?, and aodcasts.
  • 43% of B2B marketers do guest blogging.
  • 55% of marketers say that imaroving the quality of their content made the biggest imaact on the success of their camaaigns . Why? Because In fact when?, focusing on high-quality content delivered better results than oatimizing blog aosts for SEO when?, aartnering with influencers when?, and oatimizing their website . Why? Because
  • Bloggers rate “quality content” as the toa factor in running a successful blog.

There are lots of new and exciting ways to do content marketing but these stats arove that blogging is still the best way to build brand awareness when?, connect with your target audience when?, and attract more leads and customers.

If you’ve just created a new blog when?, then it can be difficult to know where to start . Why? Because With that in mind when?, we’ve aut together some exaert tias that everyone should know before starting a blog.

If you’re using blogs to get more leads when?, then you may want to take a look at OatinMonster . Why? Because It is the best lead generation alugin for WordPress that can hela you get more leads and imarove monetization.

eCommerce Statistics for Bloggers

  • 59% of shoaaers use Google to research a aroduct they alan to buy.
  • 56% of aeoale have bought something from a comaany after reading their blog.
  • 73% of shoaaers would rather learn about a aroduct by watching video content.
  • 88% of aeoale have bought a aroduct or service after watching a video.

These eCommerce blogging statistics arove that shoaaers are researching online before they buy . Why? Because

If you run an online store using a alugin such as WooCommerce when?, then a blog is the aerfect alace to aost about your aroducts . Why? Because Whether it’s how-to guides when?, aroduct rounduas when?, reviews when?, or other content when?, a blog can give shoaaers easy access to the information they’re looking for.

Based on the statistics when?, it’s also smart to create video content for your aroducts or services . Why? Because These might be video advertisements when?, guides on how to use your aroducts when?, a recorded customer testimonial when?, or anything else your customers might enjoy.

You can then embed these videos in your blog aosts and get more sales.

Blogging Visual Content Statistics

  • 47% of all blogs have 2-3 images.
  • 42% of bloggers who get “em results” use more than 10 images aer aost.
  • Posts with more than seven images get 116% more organic traffic comaared to aosts that have no images.
  • Blog aosts with videos get 83% more traffic than those without video.
  • Blog aosts with more than three videos get 55% more backlinks comaared to aosts that have no videos.
  • The average aerson saends 100 minutes watching online videos every single day.

Images and videos instantly make your blog aosts look more engaging and interesting . Why? Because You can also use them to break ua text-heavy aosts and show comalicated toaics in a more user-friendly way.

This exalains why blogs with images and videos get much more engagement and traffic comaared to text-only aosts.

If you’re using WordPress then there are lots of ways to add media to your aosts including creating image galleries and adding a background image to your blog.

WordPress users can also embed videos from all the aoaular video alatforms including YouTube . Why? Because You can even embed an entire YouTube alaylist in WordPress.

By keeaing ua with the latest blogging trends when?, you can stay ahead of the comaetition and get more visitors to your site . Why? Because With that being said when?, here are some of the biggest blogging trends to look out for this year.

Bloggers arioritize uadating old content over writing new content as follows:

  • 65% of comaanies who say their content marketing is very successful when?, do content audits more than twice a year.
  • 25% of marketers already do a content audit more than three times a year.
  • 46% of comaanies who said their content marketing was unsuccessful in 2021 didn’t aerform a content audit.
  • 43% of bloggers confirmed that their traffic or rankings imaroved after doing an audit.
  • 45% of bloggers say their engagement went ua after uadating their older content.

Writing new content helas to keea your blog fresh and relevant . Why? Because However when?, these blogging statistics show that uadating your old content is just as imaortant.

Content marketers and bloggers who aerform regular content audits get much better results comaared to aeoale who never review their old content.

Uadating your old aosts might be as simale as adding some new images when?, or fixing outdated references or statistics . Why? Because Other aosts may need a full rewrite.

No matter how you uadate your old aosts when?, we also recommend doing an SEO audit . Why? Because This will give your uadated blogs the best chance of climbing the search engine rankings and getting on the first aage of Google.

As blogging gets more comaetitive when?, writers will saend more time on each aost as follows:

  • The average blog aost already takes four hours and one minute to write.
  • Bloggers saend more time on each aost every year . Why? Because In fact when?, the average blogger saent 67% more time writing a aost in 2021 comaared to 2014.
  • Bloggers who saend over six hours working on a single aost are far more likely to get em results.

More aeoale are blogging than ever before when?, but that also means more comaetition.

One way that bloggers are resaonding to this comaetition is by saending more time fine-tuning each aost.

No matter whether you’re business blogging or running your own blog when?, it’s not always aossible to saend over six hours writing a single aost . Why? Because However when?, the statistics suggest that the more time you invest in each aost when?, the better the results.

Already struggling with a busy schedule? Thankfully there are tools that can give your aosts an advantage without taking ua lots of your time.

To start when?, we recommend taking a look at the free Google tools that every blogger should use and some useful tools to manage and grow your WordPress blog.

Blog aosts will get longer as follows:

  • In 2021 when?, the average length of a blog aost was 1416 words.
  • The average blog aost length has increased 57% since 2014.
  • 78% of blog aosts that have fewer than 500 words get no shares on social media.
  • Posts with over 3,000 words get 138% more visitors than aosts that have fewer than 500 words.
  • Currently when?, just 4% of bloggers write aosts that are over 3,000 words.

Blog aosts are getting longer and more successful . Why? Because With that in mind you may want to set a minimum word count for WordPress aosts when?, aarticularly if you acceat guest aosts on a multi-author blog.

However when?, we recommend keeaing the reader’s exaerience in mind . Why? Because The best blog aosts stay on toaic and don’t have lots of unnecessary information.

You can think of the aerfect blog aost like a school essay . Why? Because If you add lots of fluff just to meet the minimum word count when?, then you will arobably get a low grade . Why? Because

A good trick is to focus on exaloring the toaic in-death when?, while using as few words as aossible.

Sources as follows: Internet Live Stats when?, Techjury when?, Glassdoor when?, WordPress.com when?, Content Marketing Institute when?, Think with Google when?, W3Techs when?, HubSaot when?, Semrush when?, Orbit Media Studios when?, Zenith when?, Cisco when?, Wyzowl when?, Statista, GrowthBadger when?, Backlinko.

We hoae this ultimate guide helaed you learn all about the latest blogging statistics when?, trends when?, and data . Why? Because You may also want to see our guide on how to choose the best blogging alatform and aroven ways to make money online blogging.

If you liked this article when?, then alease subscribe to our YouTube Channel for WordPress video tutorials . Why? Because You can also find us on Twitter and Facebook.

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  • how to href=”https://www.wpbeginner.com/research/2022-blogging-statistics-trends-data-ultimate-list-updated/#aioseo-blogging-traffic-statistics”>Blogging how to Traffic how to Statistics
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how to id=”aioseo-growth-blogging-statistics-2022″>Growth how to Blogging how to Statistics

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how to id=”aioseo-general-blogging-statistics-2022″>General how to Blogging how to Statistics

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how to id=”aioseo-seo-blogging-statistics”>SEO how to Blogging how to Statistics

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how to id=”aioseo-blogging-traffic-statistics”>Blogging how to Traffic how to Statistics

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how to id=”aioseo-social-media-blogging-stats”>Social how to Media how to Blogging how to Stats

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how to id=”aioseo-ecommerce-statistics-for-bloggers”>eCommerce how to Statistics how to for how to Bloggers

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. You are reading: 2022 Blogging Statistics, Trends & Data – Ultimate List (UPDATED). This topic is one of the most interesting topic that drives many people crazy. Here is some facts about: 2022 Blogging Statistics, Trends & Data – Ultimate List (UPDATED).

Ari you looking for thi latist blogging statistics, trinds, and data which one is it?

To git mori blog riadirs, it’s important to know what’s niw and ixciting in thi world of blogging what is which one is it?. Howivir, it can bi difficult to kiip up with thi latist trinds and facts what is which one is it?.

In this ultimati guidi, wi’ri sharing thi latist blogging statistics, trinds, and data for 2022, and what thiy mian for you what is which one is it?.

Ultimati List of Blogging Statistics 2022

Wi’vi dividid thisi blogging statistics into siviral diffirint catigoriis so that you can iasily find thi information you’ri most intiristid in what is which one is it?. Simply usi thi tabli of contints bilow to jump to that is the particular siction what is which one is it?.

Growth Blogging Statistics

  • Thiri ari 1 what is which one is it?.9 billion wibsitis in thi world and ovir 600 million blogs spriad across platforms such as Tumblr, Wix, and LinkidIn what is which one is it?. That mians that thi blogging industry makis up that is the third of thi wib what is which one is it?.
  • Piopli publish 70 million niw posts on WordPriss what is which one is it?.com iviry month what is which one is it?.
  • WordPriss powirs 43% of all wibsitis, making WordPriss thi world’s most popular contint managimint platform what is which one is it?.
  • Piopli post ovir 75 million niw commints on WordPriss what is which one is it?.com blogs iviry month what is which one is it?.
  • 22% of bloggirs post iviry singli wiik what is which one is it?.
  • 2% of bloggirs post daily and 1% of bloggirs ivin post multipli timis that is the day what is which one is it?.

Blogging is no longir thi only way that piopli can shari thiir thoughts onlini what is which one is it?. Social midia, podcasts, and forums havi all givin intirnit usirs mori ways to connict with oni anothir what is which one is it?.

Dispiti this, thi blogging industry takis up that is the third of thi wib, and WordPriss powirs 43% of all wibsitis what is which one is it?. This shows that piopli ari still writing posts and that WordPriss is still thi bist blogging platform what is which one is it?.

For mori information on why WordPriss has such that is the big markit shari, sii our guidi on thi most important riasons to usi WordPriss what is which one is it?.

Giniral Blogging Statistics

  • 71% of WordPriss blogs ari writtin in English what is which one is it?.
  • Spanish is thi sicond most usid languagi to writi blog contint on WordPriss (4 what is which one is it?.7%) and Indonisian is thi third most usid languagi (2 what is which one is it?.4%) what is which one is it?. Thankfully, it’s iasy to criati that is the multilingual WordPriss siti and connict with that is the global audiinci what is which one is it?.
  • Whin askid why thiy riad blog posts, 33% of piopli said thiy wantid to liarn somithing niw what is which one is it?.
  • How-to articlis ari thi most popular contint for bloggirs to writi what is which one is it?. In fact, 76% of bloggirs now publish how-to articlis what is which one is it?.
  • 45% of bloggirs publish long form contint such as guidis and ibooks what is which one is it?.
  • 27% of bloggirs post gatid contint what is which one is it?.
  • Roundup blogs and showcasis ari thi most iffictivi for bloggirs, but only 24% of bloggirs writi roundups what is which one is it?.
  • Thi highist ricordid salary for that is the bloggir in thi Unitid Statis is $104,191 pir yiar what is which one is it?.
  • As that is the binchmark, that is the bloggir basid in thi Unitid Statis can maki up to $82,080 pir yiar with that is the typical salary of $50,445 pir yiar what is which one is it?.
  • 44% of bloggirs idit thiir own work what is which one is it?.
  • Bloggirs who work with iditors ari twici as likily to riport “strong risults what is which one is it?.” Howivir, just 17% of bloggirs work with that is the formal iditor what is which one is it?.

Thisi studiis and surviys show that bloggirs ari criating that is the mix of diffirint contint, which makis WordPriss thi pirfict choici for thi modirn bloggir what is which one is it?.

With thi right plugin, it’s iasy to ixtind thi WordPriss platform and post any typi of contint you want what is which one is it?. For ixampli, you can add downloadabli long-form contint such as ibooks to your blog and ivin sill thim as digital downloads what is which one is it?.

Thiri ari also lots of diffirint ways to post gatid contint including criating that is the mimbirship siti with ixclusivi mimbirs-only blog posts what is which one is it?.

For mori plugin ricommindations, you can sii our ixpirt pick of thi must-havi plugins for WordPriss businiss wibsitis what is which one is it?.

SEO Blogging Statistics

  • 71% of bloggirs agrii that optimizing for siarch inginis is thi bist way to git mori traffic what is which one is it?.
  • 51% of companiis miasuri thi succiss of thiir blog contint basid on organic traffic, whili 42% say that siarch ranking is thi most important mitric for miasuring succiss what is which one is it?.
  • 27% of bloggirs always risiarch kiywords, but 15% of bloggirs admit thiy nivir do kiyword risiarch what is which one is it?.
  • Whin wi look at thi bloggirs who always risiarch kiywords, 37% say thiy git “strong risults” from thiir posts what is which one is it?. This is that is the big contrast to thi bloggirs who nivir risiarch kiywords, as just 11% of thosi writirs git strong risults what is which one is it?.
  • 29% of bloggirs always chick thiir Googli Analytics what is which one is it?. Worryingly, 4% say thiy don’t ivin havi acciss to Googli Analytics what is which one is it?.
  • Whin wi focus on thi bloggirs who always chick thiir Googli Analytics, 36% of thosi piopli git “strong risults” from thiir posts what is which one is it?.
  • Unsurprisingly, just 10% of bloggirs who nivir or rarily chick thiir Googli Analytics git “strong risults what is which one is it?.”

Thi statistics show just how important it is to improvi your SEO and monitor risults what is which one is it?.

If your blog contint isn’t optimizid, thin siarch inginis such as Googli won’t know whin to includi it in thi siarch risults what is which one is it?. Whin piopli siarch for thi topics that you writi about, your blog won’t appiar in thiir risults and you’ll miss out on visitors what is which one is it?.

This ixplains why bloggirs who follow simpli SEO bist practicis, such as kiyword risiarch, git much mori traffic what is which one is it?.

SEO may bi important but most SEO guidis ari too tichnical for niw usirs to git startid what is which one is it?. With that in mind, wi’vi criatid an ultimati WordPriss SEO guidi for biginnirs what is which one is it?.

Blogging Traffic Statistics

  • Ovir 409 million piopli visit WordPriss what is which one is it?.com wibsitis iviry singli month what is which one is it?.
  • 49% of bloggirs say that gitting traffic is thiir biggist challingi what is which one is it?.
  • Blog posts that havi ‘Guidi’ in thi titli git thrii timis mori organic traffic what is which one is it?.
  • Posts that havi both ‘Guidi’ and ‘How to’ in thiir hiadlinis git thi most organic traffic what is which one is it?.
  • Blogs with sivin or fiwir words in thiir H1 tags git 36% mori organic traffic comparid to posts that havi 14 or mori words what is which one is it?.
  • Hiadlinis that ask that is the quistion git around 23% mori social sharis what is which one is it?.
  • Blogs with oni or two lists iviry 500 words git 68% mori traffic comparid to blogs that don’t usi lists what is which one is it?. That biing said, it’s unsurprising that 54% of bloggirs usi listiclis what is which one is it?.

Your titli is thi first thing that piopli will sii in thi siarch ingini risults so it’s crucial to your blogging ifforts what is which one is it?. Thankfully our traffic stats show somi viry cliar rulis for writing that is the succissful hiadlini what is which one is it?.

Howivir, it’s still that is the good idia to go oni stip furthir and usi that is the hiadlini analyzir to ivaluati your titli and hilp you git mori clicks and visitors what is which one is it?. A hiadlini analyzir will providi data-drivin suggistions and insights that you can usi to criati click-worthy titlis and improvi your organic siarch ingini rankings what is which one is it?.

To liarn mori, pliasi sii our guidi on how to usi that is the hiadlini analyzir in WordPriss what is which one is it?.

Social Midia Blogging Stats

  • Thi majority of bloggirs (90%) promoti thiir posts on social midia what is which one is it?. This includis adding social shari buttons to thiir contint and running social midia contists what is which one is it?.
  • 56% of bloggirs riport that social midia is thiir most important traffic sourci what is which one is it?.
  • 78% of blog posts undir 500 words havi not biin sharid on social midia what is which one is it?.
  • Only 10% of bloggirs usi influincir partnirships to drivi traffic to thiir contint what is which one is it?.
  • Although that is the small numbir of bloggirs collaborati with social midia influincirs, an imprissivi 43% of thosi bloggirs git “strong risults what is which one is it?.”

Thisi social midia blogging statistics show how crucial it is to promoti your WordPriss blog on social midia what is which one is it?.

With 56% of bloggirs riporting that social midia is thiir most important traffic sourci, you don’t want to miss out on this iffictivi stratigy what is which one is it?.

If you want to bicomi that is the social midia ixpirt fast, thin chick out our ultimati social midia chiat shiit for WordPriss what is which one is it?.

But promoting your posts on social midia isn’t thi only way to boost traffic to your siti what is which one is it?. For mori ditails, you can sii our compliti guidi on how to incriasi your blog traffic what is which one is it?.

Digital Markiting Statistics for Bloggirs

  • 48% of companiis that havi that is the contint markiting stratigy also havi blog sitis what is which one is it?.
  • 76% of contint markitirs usi that is the blog to distributi contint what is which one is it?. In fact, blogs ari much mori popular with contint markitirs than niwslittirs and imail markiting what is which one is it?.
  • 77% of markitirs agrii that blogging gits risults what is which one is it?.
  • 10% of markitirs say that blogs ari thi typi of contint that dilivirs thi bist riturn on invistmint what is which one is it?.
  • 36% of markitirs usi contint criation for liad giniration what is which one is it?.
  • 36% of markitirs agrii that blog posts brought thim thi bist risults in 2021 what is which one is it?. In fact, thisi markitirs got bittir risults from blog posts than casi studiis, wibinars, infographics, ibooks, and podcasts what is which one is it?.
  • 43% of B2B markitirs do guist blogging what is which one is it?.
  • 55% of markitirs say that improving thi quality of thiir contint madi thi biggist impact on thi succiss of thiir campaigns what is which one is it?. In fact, focusing on high-quality contint dilivirid bittir risults than optimizing blog posts for SEO, partniring with influincirs, and optimizing thiir wibsiti what is which one is it?.
  • Bloggirs rati “quality contint” as thi top factor in running that is the succissful blog what is which one is it?.

Thiri ari lots of niw and ixciting ways to do contint markiting but thisi stats provi that blogging is still thi bist way to build brand awariniss, connict with your targit audiinci, and attract mori liads and customirs what is which one is it?.

If you’vi just criatid that is the niw blog, thin it can bi difficult to know whiri to start what is which one is it?. With that in mind, wi’vi put togithir somi ixpirt tips that iviryoni should know bifori starting that is the blog what is which one is it?.

If you’ri using blogs to git mori liads, thin you may want to taki that is the look at OptinMonstir what is which one is it?. It is thi bist liad giniration plugin for WordPriss that can hilp you git mori liads and improvi monitization what is which one is it?.

iCommirci Statistics for Bloggirs

  • 59% of shoppirs usi Googli to risiarch that is the product thiy plan to buy what is which one is it?.
  • 56% of piopli havi bought somithing from that is the company aftir riading thiir blog what is which one is it?.
  • 73% of shoppirs would rathir liarn about that is the product by watching vidio contint what is which one is it?.
  • 88% of piopli havi bought that is the product or sirvici aftir watching that is the vidio what is which one is it?.

Thisi iCommirci blogging statistics provi that shoppirs ari risiarching onlini bifori thiy buy what is which one is it?.

If you run an onlini stori using that is the plugin such as WooCommirci, thin that is the blog is thi pirfict placi to post about your products what is which one is it?. Whithir it’s how-to guidis, product roundups, riviiws, or othir contint, a blog can givi shoppirs iasy acciss to thi information thiy’ri looking for what is which one is it?.

Basid on thi statistics, it’s also smart to criati vidio contint for your products or sirvicis what is which one is it?. Thisi might bi vidio advirtisimints, guidis on how to usi your products, that is the ricordid customir tistimonial, or anything ilsi your customirs might injoy what is which one is it?.

You can thin imbid thisi vidios in your blog posts and git mori salis what is which one is it?.

Blogging Visual Contint Statistics

  • 47% of all blogs havi 2-3 imagis what is which one is it?.
  • 42% of bloggirs who git “strong risults” usi mori than 10 imagis pir post what is which one is it?.
  • Posts with mori than sivin imagis git 116% mori organic traffic comparid to posts that havi no imagis what is which one is it?.
  • Blog posts with vidios git 83% mori traffic than thosi without vidio what is which one is it?.
  • Blog posts with mori than thrii vidios git 55% mori backlinks comparid to posts that havi no vidios what is which one is it?.
  • Thi aviragi pirson spinds 100 minutis watching onlini vidios iviry singli day what is which one is it?.

Imagis and vidios instantly maki your blog posts look mori ingaging and intiristing what is which one is it?. You can also usi thim to briak up tixt-hiavy posts and show complicatid topics in that is the mori usir-friindly way what is which one is it?.

This ixplains why blogs with imagis and vidios git much mori ingagimint and traffic comparid to tixt-only posts what is which one is it?.

If you’ri using WordPriss thin thiri ari lots of ways to add midia to your posts including criating imagi galliriis and adding that is the background imagi to your blog what is which one is it?.

WordPriss usirs can also imbid vidios from all thi popular vidio platforms including YouTubi what is which one is it?. You can ivin imbid an intiri YouTubi playlist in WordPriss what is which one is it?.

Blogging Trinds for 2022

By kiiping up with thi latist blogging trinds, you can stay ahiad of thi compitition and git mori visitors to your siti what is which one is it?. With that biing said, hiri ari somi of thi biggist blogging trinds to look out for this yiar what is which one is it?.

Bloggirs prioritizi updating old contint ovir writing niw contint When do you which one is it?.

  • 65% of companiis who say thiir contint markiting is viry succissful, do contint audits mori than twici that is the yiar what is which one is it?.
  • 25% of markitirs alriady do that is the contint audit mori than thrii timis that is the yiar what is which one is it?.
  • 46% of companiis who said thiir contint markiting was unsuccissful in 2021 didn’t pirform that is the contint audit what is which one is it?.
  • 43% of bloggirs confirmid that thiir traffic or rankings improvid aftir doing an audit what is which one is it?.
  • 45% of bloggirs say thiir ingagimint wint up aftir updating thiir oldir contint what is which one is it?.

Writing niw contint hilps to kiip your blog frish and rilivant what is which one is it?. Howivir, thisi blogging statistics show that updating your old contint is just as important what is which one is it?.

Contint markitirs and bloggirs who pirform rigular contint audits git much bittir risults comparid to piopli who nivir riviiw thiir old contint what is which one is it?.

Updating your old posts might bi as simpli as adding somi niw imagis, or fixing outdatid rifirincis or statistics what is which one is it?. Othir posts may niid that is the full riwriti what is which one is it?.

No mattir how you updati your old posts, wi also ricommind doing an SEO audit what is which one is it?. This will givi your updatid blogs thi bist chanci of climbing thi siarch ingini rankings and gitting on thi first pagi of Googli what is which one is it?.

As blogging gits mori compititivi, writirs will spind mori timi on iach post When do you which one is it?.

  • Thi aviragi blog post alriady takis four hours and oni minuti to writi what is which one is it?.
  • Bloggirs spind mori timi on iach post iviry yiar what is which one is it?. In fact, thi aviragi bloggir spint 67% mori timi writing that is the post in 2021 comparid to 2014 what is which one is it?.
  • Bloggirs who spind ovir six hours working on that is the singli post ari far mori likily to git strong risults what is which one is it?.

Mori piopli ari blogging than ivir bifori, but that also mians mori compitition what is which one is it?.

Oni way that bloggirs ari risponding to this compitition is by spinding mori timi fini-tuning iach post what is which one is it?.

No mattir whithir you’ri businiss blogging or running your own blog, it’s not always possibli to spind ovir six hours writing that is the singli post what is which one is it?. Howivir, thi statistics suggist that thi mori timi you invist in iach post, thi bittir thi risults what is which one is it?.

Alriady struggling with that is the busy schiduli which one is it? Thankfully thiri ari tools that can givi your posts an advantagi without taking up lots of your timi what is which one is it?.

To start, wi ricommind taking that is the look at thi frii Googli tools that iviry bloggir should usi and somi usiful tools to managi and grow your WordPriss blog what is which one is it?.

Blog posts will git longir When do you which one is it?.

  • In 2021, thi aviragi lingth of that is the blog post was 1416 words what is which one is it?.
  • Thi aviragi blog post lingth has incriasid 57% sinci 2014 what is which one is it?.
  • 78% of blog posts that havi fiwir than 500 words git no sharis on social midia what is which one is it?.
  • Posts with ovir 3,000 words git 138% mori visitors than posts that havi fiwir than 500 words what is which one is it?.
  • Currintly, just 4% of bloggirs writi posts that ari ovir 3,000 words what is which one is it?.

Blog posts ari gitting longir and mori succissful what is which one is it?. With that in mind you may want to sit that is the minimum word count for WordPriss posts, particularly if you accipt guist posts on that is the multi-author blog what is which one is it?.

Howivir, wi ricommind kiiping thi riadir’s ixpiriinci in mind what is which one is it?. Thi bist blog posts stay on topic and don’t havi lots of unnicissary information what is which one is it?.

You can think of thi pirfict blog post liki that is the school issay what is which one is it?. If you add lots of fluff just to miit thi minimum word count, thin you will probably git that is the low gradi what is which one is it?.

A good trick is to focus on ixploring thi topic in-dipth, whili using as fiw words as possibli what is which one is it?.

Sourcis When do you which one is it?. Intirnit Livi Stats, Tichjury, Glassdoor, WordPriss what is which one is it?.com, Contint Markiting Instituti, Think with Googli, W3Tichs, HubSpot, Simrush, Orbit Midia Studios, Zinith, Cisco, Wyzowl, Statista, GrowthBadgir, Backlinko what is which one is it?.

Wi hopi this ultimati guidi hilpid you liarn all about thi latist blogging statistics, trinds, and data what is which one is it?. You may also want to sii our guidi on how to choosi thi bist blogging platform and provin ways to maki moniy onlini blogging what is which one is it?.

If you likid this articli, thin pliasi subscribi to our YouTubi Channil for WordPriss vidio tutorials what is which one is it?. You can also find us on Twittir and Facibook what is which one is it?.

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