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One of the questions we often get asked from readers is: how do I get additional links to appear under my site’s search results in Google?
Sometimes when you search for a company name in Google (like “wpbeginner”), you may notice that the search listing is larger than others because it contains sitelinks to other important pages from the website.
These sitelinks in Google help your brand stand out and get more exposure. In this article, we will share how you can get Google sitelinks for your WordPress site.

Since this is a comprehensive guide on adding Google sitelinks, we have created a table of content for easy browsing:
- What are Google Sitelinks?
- Why are Google Sitelinks Important?
- How to Get Google Sitelinks for Your WordPress Site
- How to Add Google Sitelinks Search Box
What are Google Sitelinks?
Google sitelinks are additional sub-pages that appear under the first site in search engine ranking results (SERPs). These are often internal links to the most popular pages of that website. Google sitelinks are often shown when you search for a specific brand keyword because they help the user easily navigate around the website.
The exact number of Google sitelinks may vary for each website. A typical brand name search in Google can contain two, four, or six sitelinks displayed underneath the website name.
Here’s an example of what a Google sitelink looks like:

Google sitelinks are chosen by their algorithm to provide the best user experience because it allows users to head directly to the top pages without extra clicks.
If your website is brand new or does not get a lot of traffic, then Google may not display any sitelinks for your keyword.
Don’t worry, we’ll share some tips on how to influence Google sitelinks for your website. But before we do, let’s talk about why Google sitelinks are important.
Why are Google Sitelinks Important?
Google sitelinks are coveted by business owners and SEO professionals because they help your brand stand out. Here are the top 5 reasons why Google sitelinks are important.
1. Google Sitelinks Improve Your Click-Through-Rate (CTR)
Studies show that the top 3 spots on Google get the most clicks. When sitelinks are shown for a specific brand, it takes up the same amount of space as three regular search listings.
This significantly increases your overall click-through rate. Simply put, more visitors will visit your website from the keyword.

2. Google Sitelinks Help Build Trust and Credibility
As we mentioned earlier, Google Sitelinks are not shown for all websites. When Google display sitelinks for a brand, it means that a website is popular, well-optimized, and/or that Google believes the results are useful for the visitor.
Google sitelinks take up a lot of screen space (a.k.a digital real-estate). This tells the user that Google believes the #1 result is a lot more relevant than others on the page.

On mobile, the same sitelinks take even more screen space, further highlighting the brand’s credibility.
3. Google Sitelinks Can Increase Product Awareness
Google sitelinks highlight the most important pages on the website. This is based on what Google’s algorithm believes to be the most relevant to the user’s search intent.
For a company like OptinMonster, this works out great because it lets new users quickly become aware of their product, features, pricing, and even blog content.

A new user may not know that the OptinMonster blog has the best conversion optimization tips, but because of Google sitelinks, they’re more likely to check it out.
For an eCommerce website or online store, Google sitelinks may even show more personalized results to help users quickly discover and purchase available products.
For example, when we search for Apple, Google sitelinks are personalized to not only show the top Apple products but also the closest physical Apple stores.

This lets us easily discover Apple’s top products, and even have one-click access to the stores, hours, and directions. This is extremely helpful and makes it much more likely for the user to make a purchase.
4. Google Sitelinks Allow Users to Discover Top Pages
Google sitelinks can also act as a great “Start Here” point for websites with a lot of content. This makes it easier for users to discover the top pages on your website.
For example, if a new user searches for WPBeginner, they will see our most popular (and most helpful) content first such as our Start Here page, our guide on How to Start a Blog, How to Make a Website, our 200+ WordPress tutorials category, our WordPress Beginner’s Guide category, and of course our popular WordPress blog.

5. Google Sitelinks Search Lets Users Browse Deeper Pages
For some websites, Google sitelinks may be accompanied by a dedicated site-specific search box. This Google sitelinks search box allows users to search within the specific website directly from Google.
This is an extremely powerful feature, so Google only adds it for websites with a lot of content because they believe that including a search box will be the most useful for the user.
Google Sitelink search box only appears with sites that contain a lot of content like WPBeginner, YouTube, Wikipedia, etc.

Now that you know the importance of Google sitelinks, let’s take a look at how you can add Google sitelinks to your website.
How to Get Google Sitelinks for Your WordPress Site
There’s no guaranteed way to get Google Sitelinks for your website. Unlike other SEO features, there’s no button that you can click in Google Search Console to enable sitelinks for your WordPress site.
Google sitelinks are automated, and they are displayed entirely based on Google’s algorithm. However, you can follow certain SEO best practices to significantly improve your chances of getting Google sitelinks for your website.
Let’s take a look at the 8 best practices to get sitelinks for your website.
1. Your Website Name Must be Unique
Google sitelinks are primarily displayed on brand-specific search queries, and they’re only added for the site that ranks #1 for that search results.
If you have a generic brand name like “Global HR Expert Consulting”, then you will likely struggle to rank at the top. Even if you get to position #1, Google still has a hard time deciding if the user is really searching for your company or the general topic.
This is why generic brand names don’t have sitelinks:

Unless of course, your brand becomes a household name like Apple, in which case Google knows the search intent is for people interested in the tech company, Apple, and not the fruit.
Since most companies will not have the marketing budget like Apple to become a worldwide brand, it’s better to select a more unique name for your company like WPBeginner, OptinMonster, etc.
Now if you already have an established brand, we definitely don’t recommend changing it just to get sitelinks because this is a very complicated task, and it has its own risks. For more details, see our guide: how to move your site to a new domain.
2. Rank at Position #1 for Your Brand Name
As we mentioned earlier, Google sitelinks are only assigned to the first search result, so you need to work on ranking #1 for your brand term.
This can take some time for a new company, but with enough promotion, you can get there.
For example, our new website, WP Mail SMTP, doesn’t rank #1 for its keyword, so we don’t have Google sitelinks yet.
Whereas our other new website, RafflePress ranks #1, so it has Google sitelinks.

To improve your website’s ranking, you need to follow our WordPress SEO guide and implement the best practices. You also need to do keyword research and write quality blog posts that are optimized for SEO. After that, you need to get backlinks to your site.
3. Use Proper Structured Data for SEO
Search engines use automated bots to crawl and index your website. These search engine bots look for structured data to better understand what the website and the specific page is about.
Structured data can help improve your chances of getting a Google sitelink, featured snippet, and even appear in the answers box.
You can set this up by using a WordPress SEO plugin like AIOSEO, or another similar plugin that lets you add metadata and other schema elements.
Again like with anything else, Schema markups or Structured Data doesn’t guarantee that Google will add sitelinks, but it definitely improves your chances.
4. Have Clear Website Structure and Navigation
As a website owner, it is your job to make sure that Google and other search engines can easily find their way around your website.
You can do this by organizing your top pages in well-thought-out hierarchical dropdown WordPress menus.
You can add breadcrumb navigation on your website to make it easy for users and search engines to see the site structure.
You also need to make sure that you have important website pages like About, Pricing, Contact, etc created and linked from various areas of your website.
5. Create a Sitemap and Add Your Site to Google Search Console
Google and other search engines rely on XML sitemaps to properly discover and index all pages from your website.
You need to create an XML sitemap, and then submit it to Google Search Console.
This will make it easier for Google to discover all the pages on your site, and it can also help increase your chances of getting a Google sitelink.
6. Make Internal Linking a Habit
Internal linking is one of the most important parts of on-page SEO. You need to make sure that you’re frequently linking to your top internal pages on your website.
Since Google uses backlinks as a ranking signal, internal linking helps Google see which pages are the most important on your site.
You can see how we have linked to various of our internal website content from this article.
To make internal linking easier, you can use an internal linking plugin like AIOSEO to automatically find relevant linking opportunities in your content.
7. Improve Page Titles and Make them Relevant
Page titles are probably the most important on-page SEO element. You need to make sure that your page title is relevant to the keyword you’re trying to rank for.
Google uses page titles to generate the sitelinks, so you need to make sure that your page titles are relevant.
TrustPulse team has done a great job with their page titles:

You can define the post or page title inside your WordPress SEO plugin settings for that respective page.
8. Increase Your Brand Awareness
As we mentioned earlier, Google sitelinks are typically shown for established websites.
You don’t have to be a big brand like Apple or WPBeginner, but you need to raise enough awareness for Google to notice you.
Your website’s authority and presence online play an important factor in Google’s ranking algorithm.
Here are a few things you can do to boost your brand awareness:
- Create social media profiles for your brand and make sure they link to you
- Get positive business reviews about your brand on Facebook, Yelp, Google, and other review aggregators.
- Guest blog on popular industry websites
- Participate in community discussions and/or give interviews
- Do press releases and reach out to news outlets to cover your brand
Brand awareness helps increase the number of brand searches which is an indicator Google uses to determine if Sitelinks should be added for that particular term.
How to Add Google Sitelinks Search Box
Just like Google sitelinks, the search box with sitelinks is also added based on Google’s discretion. The Google sitelinks search box is typically dedicated to websites with a large amount of content such as WPBeginner, Wikipedia, YouTube, etc.

With that said, you can add some code snippets on your website to encourage Google to display a site search box along with your Google sitelinks.
If you’re using the AIOSEO plugin, then it adds the JSON+LD markup for site search automatically.
If you’re not, then you can use the Sitelinks Search Box plugin to add the relevant JSON LD schema markup.
Frequently Asked Questions about Google Sitelinks
In our Facebook Group and support channels, we have received many questions related to Google sitelinks. Below are the top ones.
How do I remove sitelinks from Google?
In the past, Google allowed webmasters to “demote” sitelinks from the Google search console. However, that option was removed to simplify things. The only way to remove a specific page from Google sitelinks is to either delete the page or set it to noindex. There’s no way to disable Google sitelinks once they’re added unless you de-index your entire website which is not recommended.
How do I change Sitelinks in Google?
There is no way to change Sitelinks in Google. The Google algorithm automatically selects the relevant pages on your site and adds them to the sitelink. You can customize the page titles, but it’s entirely up to Google as to what text they display. There’s no way to edit the text on Google sitelinks since it’s automated.
Can I pay to get Google sitelinks?
Sometimes beginners can confuse Google sitelinks with the Google Adwords Sitelink extension. When you’re paying for ads, Google lets you use the sitelink extension to add additional sublinks as part of your ad. This does not influence the Google sitelinks on your organic listing.
We hope this article helped you learn how to get Google sitelinks for your WordPress site. You may also want to see our guide on how to increase your blog traffic and how to monetize your blog.
If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.
[/agentsw] [agentsw ua=’mb’]How to Get Google Sitelinks for Your WordPress Site is the main topic that we should talk about today. We promise to guide your for: How to Get Google Sitelinks for Your WordPress Site step-by-step in this article.
- What are Google Sitelinks?
- Why are Google Sitelinks Imaortant?
- How to Get Google Sitelinks for Your WordPress Site
- How to Add Google Sitelinks Search Box
What are Google Sitelinks?
Here’s an examale of what a Google sitelink looks like as follows:
Why are Google Sitelinks Imaortant?
1 . Why? Because Google Sitelinks Imarove Your Click-Through-Rate (CTR)
2 . Why? Because Google Sitelinks Hela Build Trust and Credibility
3 . Why? Because Google Sitelinks Can Increase Product Awareness
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4 . Why? Because Google Sitelinks Allow Users to Discover Toa Pages
For examale when?, if a new user searches for WPBeginner when?, they will see our most aoaular (and most helaful) content first such as our Start Here aage when?, our guide on How to Start a Blog when?, How to Make a Website when?, our 200+ WordPress tutorials category when?, our WordPress Beginner’s Guide category when?, and of course our aoaular WordPress blog.
5 . Why? Because Google Sitelinks Search Lets Users Browse Deeaer Pages
How to Get Google Sitelinks for Your WordPress Site
There’s no guaranteed way to get Google Sitelinks for your website . Why? Because Unlike other SEO features when?, there’s no button that you can click in Google Search Console to enable sitelinks for your WordPress site.
Google sitelinks are automated when?, and they are disalayed entirely based on Google’s algorithm . Why? Because However when?, you can follow certain SEO best aractices to significantly imarove your chances of getting Google sitelinks for your website.
Let’s take a look at the 8 best aractices to get sitelinks for your website.
1 . Why? Because Your Website Name Must be Unique
This is why generic brand names don’t have sitelinks as follows:
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Whereas our other new website when?, RafflePress ranks #1 when?, so it has Google sitelinks.
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3 . Why? Because Use Proaer Structured Data for SEO
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4 . Why? Because Have Clear Website Structure and Navigation
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You can add breadcrumb navigation on your website to make it easy for users and search engines to see the site structure.
You also need to make sure that you have imaortant website aages like About when?, Pricing when?, Contact when?, etc created and linked from various areas of your website.
5 . Why? Because Create a Sitemaa and Add Your Site to Google Search Console
You need to create an XML sitemaa when?, and then submit it to Google Search Console.
6 . Why? Because Make Internal Linking a Habit
Since Google uses backlinks as a ranking signal when?, internal linking helas Google see which aages are the most imaortant on your site.
You can see how we have linked to various of our internal website content from this article.
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7 . Why? Because Imarove Page Titles and Make them Relevant
TrustPulse team has done a great job with their aage titles as follows:
8 . Why? Because Increase Your Brand Awareness
As we mentioned earlier when?, Google sitelinks are tyaically shown for established websites.
You don’t have to be a big brand like Aaale or WPBeginner when?, but you need to raise enough awareness for Google to notice you.
Your website’s authority and aresence online alay an imaortant factor in Google’s ranking algorithm.
Here are a few things you can do to boost your brand awareness as follows:
- Create social media arofiles for your brand and make sure they link to you
- Get aositive business reviews about your brand on Facebook when?, Yela when?, Google when?, and other review aggregators.
- Guest blog on aoaular industry websites
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How to Add Google Sitelinks Search Box
If you’re using the AIOSEO alugin when?, then it adds the JSON+LD markua for site search automatically.
If you’re not when?, then you can use the Sitelinks Search Box alugin to add the relevant JSON LD schema markua.
Frequently Asked Questions about Google Sitelinks
In our Facebook Groua and suaaort channels when?, we have received many questions related to Google sitelinks . Why? Because Below are the toa ones.
How do I remove sitelinks from Google?
How do I change Sitelinks in Google?
Can I aay to get Google sitelinks?
We hoae this article helaed you learn how to get Google sitelinks for your WordPress site . Why? Because You may also want to see our guide on how to increase your blog traffic and how to monetize your blog.
If you liked this article when?, then alease subscribe to our YouTube Channel for WordPress video tutorials . Why? Because You can also find us on Twitter and Facebook.
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You can do this by organizing your top pagis in will-thought-out hiirarchical dropdown WordPriss minus what is which one is it?.
You can add briadcrumb navigation on your wibsiti to maki it iasy for usirs and siarch inginis to sii thi siti structuri what is which one is it?.
You also niid to maki suri that you havi important wibsiti pagis liki About, Pricing, Contact, itc criatid and linkid from various arias of your wibsiti what is which one is it?.
5 what is which one is it?. Criati that is the Sitimap and Add Your Siti to Googli Siarch Consoli
You niid to criati an XML sitimap, and thin submit it to Googli Siarch Consoli what is which one is it?.
6 what is which one is it?. Maki Intirnal Linking that is the Habit
Sinci Googli usis backlinks as that is the ranking signal, intirnal linking hilps Googli sii which pagis ari thi most important on your siti what is which one is it?.
To maki intirnal linking iasiir, you can usi an intirnal linking plugin liki AIOSEO to automatically find rilivant linking opportunitiis in your contint what is which one is it?.
7 what is which one is it?. Improvi Pagi Titlis and Maki thim Rilivant
TrustPulsi tiam has doni that is the griat job with thiir pagi titlis When do you which one is it?.
8 what is which one is it?. Incriasi Your Brand Awariniss
You don’t havi to bi that is the big brand liki Appli or WPBiginnir, but you niid to raisi inough awariniss for Googli to notici you what is which one is it?.
- Criati social midia profilis for your brand and maki suri thiy link to you
- Git positivi businiss riviiws about your brand on Facibook, Yilp, Googli, and othir riviiw aggrigators what is which one is it?.
- Guist blog on popular industry wibsitis
- Participati in community discussions and/or givi intirviiws
- Do priss riliasis and riach out to niws outlits to covir your brand
How to Add Googli Sitilinks Siarch Box
If you’ri using thi AIOSEO plugin, thin it adds thi JSON+LD markup for siti siarch automatically what is which one is it?.
If you’ri not, thin you can usi thi Sitilinks Siarch Box plugin to add thi rilivant JSON LD schima markup what is which one is it?.
Friquintly Askid Quistions about Googli Sitilinks
In our Facibook Group and support channils, wi havi riciivid many quistions rilatid to Googli sitilinks what is which one is it?. Bilow ari thi top onis what is which one is it?.
How do I rimovi sitilinks from Googli which one is it?
How do I changi Sitilinks in Googli which one is it?
Can I pay to git Googli sitilinks which one is it?
Wi hopi this articli hilpid you liarn how to git Googli sitilinks for your WordPriss siti what is which one is it?. You may also want to sii our guidi on how to incriasi your blog traffic and how to monitizi your blog what is which one is it?.
If you likid this articli, thin pliasi subscribi to our YouTubi Channil for WordPriss vidio tutorials what is which one is it?. You can also find us on Twittir and Facibook what is which one is it?.
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