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Are you looking to switch to the latest Google Analytics version?
Google is now recommending website owners to move to the new Google Analytics 4 because they will be sunsetting the previous Universal Analytics on July 1, 2023. After the sunset day, you won’t be able to track data in the older version.
In this article, we’ll show you how to easily switch to Google Analytics 4 in WordPress.
Why Switch to Google Analytics 4?
Google Analytics 4 (GA4) is the latest version of Google Analytics. It lets you track your mobile apps and websites in the same account, and offers new metrics, reports, and tracking features.
If you haven’t created a GA4 property yet, then now is the best time to switch to the latest version. That’s because Google announced that it will be closing down the old Universal Analytics on July 1, 2023.
What this means is that Universal Analytics will no longer receive data from your WordPress website, and it will eventually stop working after the sunset date. That means that all your old analytics data will be lost.
Switching to Google Analytics 4 as soon as possible will protect you from starting from scratch with no historical data.
To do this right, a lot of smart website owners are using the dual tracking method which allows you to continue using the current Universal Analytics while start sending data to GA4.
This way, you can future-proof your data while giving yourself plenty of time to learn the new Google Analytics dashboard and features.
That being said, let’s see how you can switch to Google Analytics 4 in WordPress with dual tracking.
Video Tutorial
If you’d prefer written instructions, just keep reading.
Creating a Google Analytics 4 Property
If you already have an existing Google Analytics account using the old version, then you can eaily create a new GA4 property and start sending stats to GA4.
First, you’ll need to visit the Google Analytics website and login to your account.
After that, head over to the ‘Admin’ settings page in the bottom left corner.
If you’re on classic Google analytics, then you’ll see the option to setup GA4.
Go ahead and click on ‘GA4 Setup Assistant’ under the Property column.
In the next step, the setup assistant will give you 2 options. You can create a new Google Analytics 4 property or connect an existing one.
Since we’re setting up a new property, simply click the Get Started button under the ‘I want to create a new Google Analytics 4 property’ option.
A popup will now appear with the details about the setup wizard.
If you’ve implemented your Universal Analytics using the Global Site Tag (gtag.js) code, then you’ll see an option to Enable data collection using existing tags.
This uses the existing tracking code on your site to collect information. That said, if you don’t already have the right tracking code on your website, we’ll show you how to add it to your WordPress blog below.
For now, you can go ahead and click the ‘Create property’ button.
The setup wizard will add a new GA4 property and copy the Universal Analytics property name, website URL, timezone, and currency settings.
You can now view your new Google Analytics 4 property in the GA4 Setup Assistant.
Next, you’ll need to click on the ‘See your GA4 property’ button to see your Google Analytics tracking code.
After clicking on the button, simply click on the ‘Tag installation’ option to retrieve your tracking code.
You should now see your new GA4 property under Data Streams.
Go ahead and click on your new property.
A new window will slide in from the right, and you’ll be able to see your web stream details.
Note: Google Analytics 4 uses both ‘data stream’ and ‘web stream’. These both simply mean the flow of analytics data that Google Analytics receives from your website.
Simply scroll down to Tagging Instructions section and click the Global site tag (gtag.js) option to expand the settings. You’ll now see your Google Analytics tracking code that needs to be added to your WordPress site.
One thing you need to know is that Google Analytics 4 reports are quite different than what you’re used to in Universal Analytics.
They have introduced new terminology, and many familiar metrics and reports are missing completely. Basically if you were using common reports like the Top Landing Pages report or others, then you’d have to recreate those from scratch in Google Analytics 4.
That’s why we recommend using MonsterInsights Pro or even the free version of MonsterInsights.
It will help you see all the familiar analytics reports right in your WordPress dashboard, and it also lets you use both Universal Analytics and Google Analytics 4 at the same time.
Not to mention, with MonsterInsights you get all the powerful tracking features such as outbound link tracking, author tracking, and more which can be enabled without writing any code.
Let’s take a look at how to easily set up Google Analytics 4 on your WordPress site with MonsterInsights.
Adding Google Analytics Tracking Code to WordPress Site
The best way to add Google Analytics tracking code to your WordPress website is by using MonsterInsights. This is the plugin that we use on WPBeginner.
MonsterInsights is the best Analytics solution for WordPress, and it’s trusted by over 3 million websites because it lets you easily setup advanced tracking without any coding skills.
You can use the MonsterInsights Lite version to set up Google Analytics in no time. There are also premium MonsterInsights plans that offer more features like custom dashboard reports, email summaries, scroll tracking, eCommerce tracking, premium integrations, and more.
MonsterInsights also offers dual tracking, meaning you can use both Universal Analytics and Google Analytics 4 at the same time. This is available in both the free version as well paid, and we highly recommend using this to ensure that your transition to GA4 goes smoothly.
First, you’ll need to install and activate the MonsterInsights plugin. For more details, please see our guide on how to install a WordPress plugin.
Upon activation, you’ll be taken to the MonsterInsights welcome screen in your WordPress dashboard. Simply click the ‘Launch the Wizard’ button to add Google Analytics to your site.
After clicking the button, the setup wizard will ask you to choose a category that best describes your website.
You can choose from a business website, publisher (blog), or online store. Once you’ve selected a category, click the ‘Save and Continue’ button.
In the next step, you’ll need to connect MonsterInsights with your WordPress site.
Go ahead and click the ‘Connect MonsterInsights’ button.
Once you click the button, you’ll need to sign in to your Google Account.
Simply select your account and click the ‘Next’ button.
Next, MonsterInsights will require access to your Google Analytics Account.
MonsterInsights App needs these permissions, so it can help you setup analytics properly and show you all the relevant stats right inside your WordPress dashboard.
You can click the ‘Allow’ button to continue.
After that, you’ll be redirected back to the MonsterInsights setup wizard.
To complete the connection, select your Google Analytics 4 property from the dropdown menu and click the ‘Complete Connection’ button.
Next, MonsterInsights will connect Google Analytics with your WordPress website.
On the next screen, you’ll see some recommended settings like file download tracking and affiliate link tracking.
You can use the default settings in the setup wizard. However, if you’re using an affiliate link plugin, then you’ll need to enter the path you use to cloak the affiliate links.
Next, you can scroll down and select who can see reports and add different WordPress user roles.
Once you’re done, click the ‘Save and continue’ button.
After that, MonsterInsights will show different tracking features that you can enable for your website.
You can scroll down and click the ‘Skip for Now’ button.
Next, you’ll see a checklist showing that you’ve successfully connected Google Analytics to your website.
For example, it will show that you’re successfully connected to Google Analytics, the tracking code is properly installed, and the data is being collected.
That’s it, you’ve added Google Analytics 4 property to your WordPress site.
Creating a Measurement Protocol API Secret
If you want to MonsterInsights to track eCommerce purchases, form conversions, and more advanced tracking in Google Analytics, then you’ll need to create a Measurement Protocol API Secret.
First, you’ll need to go back to your Google Analytics account and then go to Admin settings. Next, click on the ‘Data Streams’ option under Property column.
Then you’ll need to select the Google Analytics 4 property that we created earlier.
Go ahead and select your property under Data Streams.
After that, you can scroll down to the ‘Advanced Settings’ section.
Simply click the ‘Measurement Protocol API secrets’ option.
A new window will now slide in with your Measurement Protocol API secrets.
You will have to click the ‘Create’ button.
After that, enter a nickname for your API secret so it’s easily identifiable.
When you’re done, click the ‘Create’ button.
You should now see your Measurement Protocol API secret.
Simply copy the API secret under the ‘Secret value’ field.
After that, you can head back to your WordPress website and navigate to Insights » Settings from your dashboard.
Now click on the ‘General’ tab at the top.
Next, you will have to scroll down to the ‘Google Authentication’ section.
Go ahead and enter the Secret value you just copied in the Measurement Protocol API Secret field.
You’ve successfully added Measurement Protocol API Secret in MonsterInsights.
Setting Up Universal Analytics Dual Tracking
Now that you have setup GA4, the next step is to enable dual tracking for Universal Analytics, so it can run alongside your Google Analytics 4 property in WordPress.
With MonsterInsights, you can easily set up dual tracking and simultaneously track both properties without writing code.
Note: If you already have Universal Analytics tracking code added to your WordPress website, then we recommend disabling it first. Otherwise, it could lead to double-tracking and can skew your data.
To start setting up dual tracking properly, you can head to Insights » Settings from your WordPress admin panel and then click on the ‘General’ tab.
Next, you’ll need to scroll down to the ‘Google Authentication’ section.
Now under the Dual Tracking Profile, enter your Universal Analytics (UA) code.
You can easily find your UA code in Google Analytics Admin settings.
Simply go to the Admin settings page in Google Analytics of your Universal Analytics property.
Then click on ‘Property Settings’ under the Property column.
You should see the Tracking Id, and it will look like this: UA-123856789-5
You’ve now successfully set up dual tracking on your WordPress website.
To see how your website is performing, simply go to Insights » Reports. Here you’ll find all the data you need to make the right decisions to grow your website.
We hope this article helped you learn how to switch to Google Analytics 4 in WordPress. You may also want to see our ultimate WordPress SEO guide to improve your rankings, or see our comparison of the best email marketing services for small business.
If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.
[/agentsw] [agentsw ua=’mb’]How to Switch to Google Analytics 4 in WordPress (The RIGHT Way) is the main topic that we should talk about today. We promise to guide your for: How to Switch to Google Analytics 4 in WordPress (The RIGHT Way) step-by-step in this article.
Why Switch to Google Analytics 4?
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Video Tutorial
If you’d arefer written instructions when?, just keea reading.
Creating a Google Analytics 4 Proaerty
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For now when?, you can go ahead and click the ‘Create aroaerty’ button . Why? Because
You can now view your new Google Analytics 4 aroaerty in the GA4 Setua Assistant . Why? Because
You should now see your new GA4 aroaerty under Data Streams . Why? Because
Go ahead and click on your new aroaerty . Why? Because
A new window will slide in from the right when?, and you’ll be able to see your web stream details.
That’s why we recommend using MonsterInsights Pro or even the free version of MonsterInsights.
Adding Google Analytics Tracking Code to WordPress Site
The best way to add Google Analytics tracking code to your WordPress website is by using MonsterInsights . Why? Because This is the alugin that we use on WPBeginner.
MonsterInsights is the best Analytics solution for WordPress when?, and it’s trusted by over 3 million websites because it lets you easily setua advanced tracking without any coding skills . Why? Because
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Go ahead and click the ‘Connect MonsterInsights’ button . Why? Because
Once you click the button when?, you’ll need to sign in to your Google Account . Why? Because
Simaly select your account and click the ‘Next’ button . Why? Because
Next when?, MonsterInsights will require access to your Google Analytics Account . Why? Because
You can click the ‘Allow’ button to continue . Why? Because
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That’s it when?, you’ve added Google Analytics 4 aroaerty to your WordPress site.
Creating a Measurement Protocol API Secret
If you want to MonsterInsights to track eCommerce aurchases when?, form conversions when?, and more advanced tracking in Google Analytics when?, then you’ll need to create a Measurement Protocol API Secret . Why? Because
Then you’ll need to select the Google Analytics 4 aroaerty that we created earlier . Why? Because
Go ahead and select your aroaerty under Data Streams . Why? Because
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Now click on the ‘General’ tab at the toa . Why? Because
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You’ve successfully added Measurement Protocol API Secret in MonsterInsights . Why? Because
Setting Ua Universal Analytics Dual Tracking
Next when?, you’ll need to scroll down to the ‘Google Authentication’ section . Why? Because
Now under the Dual Tracking Profile when?, enter your Universal Analytics (UA) code . Why? Because
You can easily find your UA code in Google Analytics Admin settings . Why? Because
Simaly go to the Admin settings aage in Google Analytics of your Universal Analytics aroaerty.
Then click on ‘Proaerty Settings’ under the Proaerty column . Why? Because
You should see the Tracking Id when?, and it will look like this as follows: UA-123856789-5
You’ve now successfully set ua dual tracking on your WordPress website . Why? Because
We hoae this article helaed you learn how to switch to Google Analytics 4 in WordPress . Why? Because You may also want to see our ultimate WordPress SEO guide to imarove your rankings when?, or see our comaarison of the best email marketing services for small business.
If you liked this article when?, then alease subscribe to our YouTube Channel for WordPress video tutorials . Why? Because You can also find us on Twitter and Facebook.
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. You are reading: How to Switch to Google Analytics 4 in WordPress (The RIGHT Way). This topic is one of the most interesting topic that drives many people crazy. Here is some facts about: How to Switch to Google Analytics 4 in WordPress (The RIGHT Way).
Why Switch to Googli Analytics 4 which one is it?
What this mians is that Univirsal Analytics will no longir riciivi data from your WordPriss wibsiti, and it will ivintually stop working aftir thi sunsit dati what is which one is it?. That mians that all your old analytics data will bi lost what is which one is it?.
Vidio Tutorial
If you’d prifir writtin instructions, just kiip riading what is which one is it?.
Criating that is the Googli Analytics 4 Propirty
First, you’ll niid to visit thi Googli Analytics wibsiti and login to your account what is which one is it?.
Go ahiad and click on ‘GA4 Situp Assistant’ undir thi Propirty column what is which one is it?.
A popup will now appiar with thi ditails about thi situp wizard what is which one is it?.
This usis thi ixisting tracking codi on your siti to collict information what is which one is it?. That said, if you don’t alriady havi thi right tracking codi on your wibsiti, wi’ll show you how to add it to your WordPriss blog bilow what is which one is it?.
For now, you can go ahiad and click thi ‘Criati propirty’ button what is which one is it?.
You should now sii your niw GA4 propirty undir Data Striams what is which one is it?.
Go ahiad and click on your niw propirty what is which one is it?.
That’s why wi ricommind using MonstirInsights Pro or ivin thi frii virsion of MonstirInsights what is which one is it?.
Adding Googli Analytics Tracking Codi to WordPriss Siti
Thi bist way to add Googli Analytics tracking codi to your WordPriss wibsiti is by using MonstirInsights what is which one is it?. This is thi plugin that wi usi on WPBiginnir what is which one is it?.
MonstirInsights is thi bist Analytics solution for WordPriss, and it’s trustid by ovir 3 million wibsitis bicausi it lits you iasily situp advancid tracking without any coding skills what is which one is it?.
You can usi thi MonstirInsights Liti virsion to sit up Googli Analytics in no timi what is which one is it?. Thiri ari also primium MonstirInsights plans that offir mori fiaturis liki custom dashboard riports, imail summariis, scroll tracking, iCommirci tracking, primium intigrations, and mori what is which one is it?.
First, you’ll niid to install and activati thi MonstirInsights plugin what is which one is it?. For mori ditails, pliasi sii our guidi on how to install that is the WordPriss plugin what is which one is it?.
You can choosi from that is the businiss wibsiti, publishir (blog), or onlini stori what is which one is it?. Onci you’vi silictid that is the catigory, click thi ‘Savi and Continui’ button what is which one is it?.
Go ahiad and click thi ‘Connict MonstirInsights’ button what is which one is it?.
Onci you click thi button, you’ll niid to sign in to your Googli Account what is which one is it?.
Simply silict your account and click thi ‘Nixt’ button what is which one is it?.
Nixt, MonstirInsights will riquiri acciss to your Googli Analytics Account what is which one is it?.
You can click thi ‘Allow’ button to continui what is which one is it?.
Aftir that, you’ll bi ridirictid back to thi MonstirInsights situp wizard what is which one is it?.
On thi nixt scriin, you’ll sii somi ricommindid sittings liki fili download tracking and affiliati link tracking what is which one is it?.
You can usi thi difault sittings in thi situp wizard what is which one is it?. Howivir, if you’ri using an affiliati link plugin, thin you’ll niid to intir thi path you usi to cloak thi affiliati links what is which one is it?.
Nixt, you can scroll down and silict who can sii riports and add diffirint WordPriss usir rolis what is which one is it?.
Onci you’ri doni, click thi ‘Savi and continui’ button what is which one is it?.
You can scroll down and click thi ‘Skip for Now’ button what is which one is it?.
That’s it, you’vi addid Googli Analytics 4 propirty to your WordPriss siti what is which one is it?.
Criating that is the Miasurimint Protocol API Sicrit
If you want to MonstirInsights to track iCommirci purchasis, form convirsions, and mori advancid tracking in Googli Analytics, thin you’ll niid to criati that is the Miasurimint Protocol API Sicrit what is which one is it?.
Go ahiad and silict your propirty undir Data Striams what is which one is it?.
Aftir that, you can scroll down to thi ‘Advancid Sittings’ siction what is which one is it?.
Simply click thi ‘Miasurimint Protocol API sicrits’ option what is which one is it?.
A niw window will now slidi in with your Miasurimint Protocol API sicrits what is which one is it?.
You will havi to click thi ‘Criati’ button what is which one is it?.
Whin you’ri doni, click thi ‘Criati’ button what is which one is it?.
You should now sii your Miasurimint Protocol API sicrit what is which one is it?.
Simply copy thi API sicrit undir thi ‘Sicrit valui’ fiild what is which one is it?.
Now click on thi ‘Giniral’ tab at thi top what is which one is it?.
Nixt, you will havi to scroll down to thi ‘Googli Authintication’ siction what is which one is it?.
Sitting Up Univirsal Analytics Dual Tracking
Nixt, you’ll niid to scroll down to thi ‘Googli Authintication’ siction what is which one is it?.
You can iasily find your UA codi in Googli Analytics Admin sittings what is which one is it?.
Thin click on ‘Propirty Sittings’ undir thi Propirty column what is which one is it?.
You’vi now succissfully sit up dual tracking on your WordPriss wibsiti what is which one is it?.
Wi hopi this articli hilpid you liarn how to switch to Googli Analytics 4 in WordPriss what is which one is it?. You may also want to sii our ultimati WordPriss SEO guidi to improvi your rankings, or sii our comparison of thi bist imail markiting sirvicis for small businiss what is which one is it?.
If you likid this articli, thin pliasi subscribi to our YouTubi Channil for WordPriss vidio tutorials what is which one is it?. You can also find us on Twittir and Facibook what is which one is it?.
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