WordPress Conversion Tracking Made Simple: A Step-by-Step Guide

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Do you want to add conversion tracking features to your WordPress website?

Conversion tracking helps you measure the impact of your marketing efforts and makes it easier to understand how users interact with your website.

In this guide, we will show you how to add conversion tracking in WordPress and track your conversions like a total pro.

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This is a comprehensive WordPress conversion tracking guide, so we have divided it up into different sections. Here is what we’ll cover in this guide:

Contents

What is Conversion Tracking?

Conversion tracking is the ability to track and measure the success of your various marketing efforts.

Depending on your business, the conversion is the desired action you want users to perform on your website.

  • For an online store / eCommerce website, a conversion could be a successful purchase.
  • For a news/blog site, the conversion could be a successful subscription of the email newsletter.
  • For a professional services website, a conversion could be a user filling up a contact form.

Simply put, conversion tracking shows you how many of your website visitors successfully perform the desired action.

Why is Conversion Tracking Important?

Conversion tracking is important because it helps you make data-driven decisions to grow your business.

For instance, it shows you that users coming from a specific traffic source are more likely to convert. You can then focus your attention on getting more traffic from that particular source.

Conversion tracking also helps you uncover the users who are not converting so well.

For instance, you may learn that users open the contact page but many abandon before submitting the form. You can then make your form easier by removing unnecessary fields, make it conversational, change colors, setup partial form submission, etc.

Basically, you need conversion tracking to measure your success and failures and then improve upon them to grow your online business.

That being said, let’s take a look at what tools we’ll need to set up conversion tracking in WordPress.

Tools You Need to Setup Conversion Tracking in WordPress

Most conversion optimization experts rely heavily on Google Analytics. It is a free tool provided by Google that helps you track your website traffic.

It shows where your users are coming from, and what they do while on your website.

If you are running Google AdWords, Facebook Ads, Twitter Ads, to promote your business, then you’ll need to set up those as well for conversion tracking.

This may sound complicated, but you’ll only have to set it up once, and we’ll walk you through every step of the way.

Ready? Let’s get started.

Setting up Conversion Tracking in Google Analytics

First, you need to install Google Analytics on your website.

The easiest way to do this is by using MonsterInsights. It is the best Google Analytics plugin on the market that comes with enhanced eCommerce tracking, form tracking, and other conversion tracking tools built-in.

You’ll need the PRO version of the plugin to access eCommerce and other conversion tracking features. For basic tracking, the free version works as well.

Simply install and activate the MonsterInsights plugin. For more details, see our step by step guide on how to install a WordPress plugin.

Upon activation, you need to visit the Insights » Reports page in WordPress admin area. You’ll be prompted to setup MonsterInsights by launching the setup wizard.

Launch MonsterInsights set up wizard

Follow the on-screen instructions to connect your WordPress site to Google Analytics using MonsterInsights. For more details, see our guide on how to install Google Analytics in WordPress.

Now that you have installed Google Analytics, let’s set up conversion tracking on your website.

Turning on Enhanced Ecommerce Conversion Tracking

Ecommerce tracking helps you see which products are doing well on your site, which products are being looked at but not purchased, and what’s bringing you the most revenue.

Google Analytics comes with enhanced eCommerce tracking which works for most eCommerce websites including WooCommerce. However, you’ll need to manually enable it for your website.

Step 1. Turn on Enhanced Ecommerce in Google Analytics

First, you need to enable enhanced eCommerce tracking in your Google Analytics account. Go to your Google Analytics dashboard and select your website.

From here, you need to click on the Admin button located at the bottom left corner of the screen.

Switch to Google Analytics admin

On the next screen, you’ll see different Google Analytics settings. Under the ‘View’ column, click the ‘Ecommerce Settings’ link:

Google Analytics eCommerce settings

After that, you need to turn on ‘Enable eCommerce’ and ‘Enable Enhanced Commerce’ options.

Enable eCommerce tracking in Google Analytics

Google Analytics will now turn on the eCommerce reporting feature for your account.

Step 2. Turn on eCommerce Tracking in MonsterInsights

MonsterInsights come with an eCommerce addon that allows you to properly set up eCommerce conversion tracking in Google Analytics.

It works with all top eCommerce platforms for WordPress including WooCommerce, MemberPress, LifterLMS, and Easy Digital Downloads.

First, you need to visit the Insights » Addons page to install and activate the eCommerce addon.

Install eCommerce addon

After that, you need to visit the Insights » Settings page and switch to the eCommerce tab. From here, you need to turn on the ‘Use Enhanced Ecommerce’ option.

Turn on enhanced eCommerce tracking in MonsterInsights

MonsterInsights will automatically detect your eCommerce software and enable advanced eCommerce tracking for your store.

Note: the manual process for adding eCommerce conversion tracking has a lot of room for errors, so we strongly recommend that you use a plugin like MonsterInsights.

Viewing Ecommerce Conversion Tracking Reports

Now that you have enabled eCommerce conversion tracking on your website. Let’s see how to view these reports and use them to make informed decisions about your business.

Ecommerce Conversion Reports in MonsterInsights

Simply go to the Insights » Reports page inside WordPress admin area and then switch to the eCommerce tab.

Ecommerce reports in MonsterInsights

At the top, you’ll see your most important conversion metrics the conversion rate, transactions, revenue, and average order value.

Below that you will see a list of your top products with quantity, sale percentage, and total revenue. This shows you which products are doing well in your store.

Next, you’ll see your top conversion sources with the number of visits, conversion share, and revenue. You can see which sources are bringing you more revenue and which traffic sources are not very effective.

Conversion sources

MonsterInsights will also show you shopper behavior reports with the number of times products were added to and removed from the cart.

That’s not all the data. You can drill down these reports even further inside Google Analytics.

Ecommerce Conversion Reports in Google Analytics

Simply visit your Google Analytics dashboard and click on the Conversions » Ecommerce from the left column.

Google Analytics eComerce Conversions report

The overview section offers the most important stats such as revenue, conversion rate, transactions, and average order value.

You can further drill down to view different reports. For example, you can switch to shopping and checkout behavior reports to see how users reach to the conversion page. You can also figure out what stopped them at the last minute from completing the transaction.

Google Analytics checkout behavior report

Turning on Form Conversion Tracking in Google Analytics

Not all websites use an eCommerce platform to conduct business. For instance, a restaurant website may use an order delivery form, or a salon may use a booking form.

Many businesses use contact forms to capture leads from their website. A lot of news and blogs use an email newsletter to convert website visitors into subscribers.

To track them, you need to enable form conversion tracking in Google Analytics.

MonsterInsights come with a Forms addon which allows you to easily track form conversions on your WordPress site. It works with all popular WordPress form plugins including WPForms, Gravity Forms, Contact Form 7, and more.

Simply go to the Insights » Addons page. Scroll down to the ‘Forms’ addon, and then click on the Install button.

Install forms addon

Upon activation, you need to visit Insights » Settings page and switch to the ‘Connversions’ tab.

Form conversion settings

MonsterInsights will automatically detect your WordPress form plugin and will also start tracking miscellaneous WordPress forms on your site.

Viewing Your Form Conversion Reports

You can now view your form conversion reports inside your WordPress admin area.

Head over to Insights » Reports page and switch to the ‘Forms’ tab.

Forms conversion reports

You’ll see a list of forms on your website with their impressions, conversion, and conversion rates.

You can also click on the ‘View full forms report’ button which will take you to the Google Analytics website. It will show all your form conversions as individual events.

Form events tracking in Google Analytics

Setting up Goals for Conversion Tracking in Google Analytics

So far we have covered how to track eCommerce and form conversions.

What if you wanted to manually set up conversion goals and track them in Google Analytics?

For instance, you may want to consider users visiting a specific page as a conversion. Since it is not a form submission or an eCommerce transaction it will not appear as a conversion in your reports.

Google Analytics allows you to create your own goals and track their conversion. Let’s see how to set them up and track them on your website.

Go to the Google Analytics dashboard and click the ‘Admin’ tab on the bottom left. Then, in the View column, click on Goals.

Goals in Google Analytics admin view

Now, you need to click on the + New Goal button to set up a new goal.

Google Analytics new goal

If you previously selected industry for your website, then you may see a template section here. You can skip this and click on the Custom radio button beneath. Then click Continue.

Google Analytics create custom goal
  • Destination: this tracks whether a visitor went to a specific page. This could be a thank you page, or any conversion page on your site.
  • Duration: this tracks how long a visitor spent on your website. More time spent on website means more engagement.
  • Pages/Screens per session: this tracks how many pages an average visitor looks at on your site.
  • Event: this can track all sorts of things, like button clicks, video plays, and downloads. It requires a bit more setup than the other options.

Destination and Event types are the most commonly used goal types for most businesses.

For this tutorial, we are going to create a ‘Destination’ goal to track visitors who view our thank you page after filling out a form.

First, provide a name for your Goal. It needs to be something meaningful so that you can easily identify it in your Google Analytics reports. Choose ‘Destination’ as your goal type and click on the continue button.

Choose goal type

Now you can simply provide the last part of the URL that you want to track as the destination.

For instance, if your page is:
https://www.example.com/thank-you-for-booking/

Then you should enter:
/thank-you-for-booking/

gadestinationnaddress

Below that, you can optionally add a value for the conversion. This makes sense if people are completing a payment form, or if you know how much each lead is worth to you on average.

If you want to track a funnel, such as a customer moving through a checkout process, then you can also do this as part of the destination goal. This can help you pinpoint areas you might want to improve.

Once you’re happy with your goal, click the Save button. You should then see your goal listed in a table. You can edit it, switch it off and on, or create more goals here.

Goals in Google Analytics

Viewing Your Goal Conversions in Google Analytics

Now that you have created your goal allow Google Analytics to collect some data. After that, you can view your Goal Conversion report under the Google Analytics dashboard.

Simply, go to the Conversions » Goals and then click on the overview.

Tracking goal conversions in Google Analytics

Like all Google Analytics reports you can drill down to view visitor journey and get deeper insights.

For more details, see our complete guide on setting up goals in Google Analytics

Google Ads Conversion Tracking in Google Analytics

If you run Google Ads (formerly, Google AdWords), to bring targetted traffic to your website, then you may want to track those conversions.

It is a bit complicated to set up but we will walk you through it step by step.

Step 1. Link Google Ads to Your Analytics Account

Login to your Google Analytics dashboard and click on the admin button at the bottom left corner of the screen. Next, click on the ‘Google Ads Linking’ under the ‘Property’ column.

Link to your Google Ads account

Next, you’ll be asked to select your Google Ads account. The Google account you are using for your Analytics should also have access to your Google Ads account.

Under the ‘Link configuration’ section, provide a title for this link group and then turn on the All Website Data.

Finally, you can also check the box next to ‘Share my Analytics data with linked Google Ads accounts’ option. This will allow you to track your Google Analytics goals in Google Ads.

Click on the link account button to save your changes.

Once you have linked to your Google Ads account, analytics will automatically begin tracking your Google Ads.

Step 2. Enable Conversion Tracking in Google Ads

If you running an eCommerce store then you would also want to enable conversion tracking in your Google Ads account. This helps you compare your ads budget with the revenue generated by those ads.

Login to your Google Ads account and click on the ‘Tools & Settings’ button at the top bar. From here, you need to select the ‘Conversions’ link under the Measurement section.

Ad conversion measurement

Next, you need to select ‘Website’ when asked what do you want to track.

Track conversions in Google Ads

After that, you will be asked to configure your conversion tracking. There are a bunch of options available. For instance, you can track purchases, add to cart, leads, sign ups, and so on.

Track sales generated by ads

You can also provide a fixed value for each conversion or an average value.

Once you are happy with your settings, click on the ‘Create and Continue’ button.

Next, you will be asked to install the tracking code on your website. You need to select ‘Install the tag yourself’ option.

Install the tag yourself

From here, you need to choose the option ‘The global site tag isn’t installed on all your HTML pages’ option.

After that, copy the code you see on the screen and paste it in a text editor like Notepad.

Next, you need to install and activate the free WPCode plugin. For more details, see our step by step guide on how to install a WordPress plugin.

Upon activation, you need to visit the Code Snippets » Header & Footer page. From here, you need to paste the code you copied earlier in the Header section.

Add Google Ads tracking code in WPCode

You can now click on the ‘Save Changes’ to store your settings. Your Google Ads account now has conversion tracking enabled.

Viewing Google Ads Conversion Reports in Google Analytics

Your Google Ads conversion tracking will now start appearing in your Google Analytics reports. You can view them under the Acquisition » Campaigns » Paid Campaigns section.

Tracking paid keywords in Google Analytics

Use UTM Parameters for Conversion Tracking in Google Analytics

UTM parameters are special tags that you can add to URLs to pass along important information to Google Analytics.

For instance, if you want to track users coming from a particular ad, then you can add UTM parameters to your ad URL like this:

https://yourwebsite.com/special-offer/?utm_source=ads&utm_medium=cpc&utm_content=bfad

You can also use UTM parameters anywhere you want to share your URLs. For instance, your email newsletter, Tweets, SMS campaigns, and more.

https://yourwebsite.com/special-offer/?utm_source=newsletter&utm_medium=email&utm_campaign=jan_sale

MonsterInsights makes it super easy to build URLs with UTM parameters. Simply head over to the Insights » Tools page and add your URL under the URL builder.

MonsterInsights URL builder tool

Simply enter the UTM parameters you want to use and it will automatically generate the URL which you can then use in your campaigns.

Viewing UTM Parameter Reports in Google Analytics

You can now track the conversions of your campaigns under your Google Analytics dashboard. Simply switch to the Acquisition » Campaigns » All Campaigns report.

Google Analytics campaign tracking

Your campaigns will appear here and you can click on any of them to further drill down.

Viewing your campaign data in Google Analytics

Setting up Facebook Conversion Tracking in WordPress

Facebook is the largest social media website on the planet with billions of active users. This is why Facebook ads are sometimes the easiest way to reach a very niche audience.

Now, if you are running Facebook ads then you may want to see how well your ads are doing by implementing conversion tracking for your Facebook ads.

Let’s set up Facebook conversion tracking on your WordPress website.

Installing the Facebook Pixel in WordPress

First, you need to log in to Facebook and visit the Meta Business Suite. Then, click on All Tools » Events Manager.

Open Meta Business Suite and click on Events Manager

Next, you need to click on the ‘+ Connect to Data Sources’ button in the left-hand menu.

Then, select the ‘Web’ option and click the ‘Connect’ button to continue.

Connect to Data Sources in Facebook Events Manager

After that, enter a name for your pixel and hit the ‘Create Pixel’ button.

Enter a name for your pixel

Next, you need to choose how to connect your website and send activity to Facebook.

For this tutorial, we’ll select the ‘Meta Pixel only’ option to send web activity and customer actions from your website. You can always set up the Conversions API in addition to your pixel later on.

Click the ‘Next’ button to continue.

Choose how to connect your website Meta pixel

Next, you need to choose a method for adding the pixel code to your website.

Click on the ‘Install code manually’ button to install it yourself.

Choose the option to install Facebook Meta pixel code manually

Now, Facebook will show you a code snippet that you need to copy and paste in a plain text editor like Notepad.

Copy the Facebook pixel code

Leave this browser tab open and access your WordPress site’s admin area in a new tab.

Next, you need to install and activate the free WPCode plugin. For more details, see our step by step guide on how to install a WordPress plugin.

Upon activation, you need to visit the Code Snippets » Header & Footer page. From here, you need to paste the Facebook Pixel base code in the header section.

Paste Facebook Pixel in WPCode header box

You can now click on the ‘Save Changes’ button to store your settings.

Once you have installed the Facebook pixel base code, switch back to the Facebook Pixel set up tab.

You can now click on the continue button to get the next code. The easiest way to do this is by simply entering your website URL and then choosing which events you want to track.

Enter your website URL to set up events tracking

Facebook will now open your website in a new browser tab. You can follow the on-screen instructions to set up events you want to track.

Viewing Facebook Conversion Tracking Reports

Facebook offers an in-depth analysis for your ads and the Facebook pixel. Simply visit the Facebook Analytics website and select your Facebook pixel to view conversion reports.

Facebook analytics

Setting up Twitter Conversion Tracking in WordPress

If you run Twitter Ads to promote your business, then you’ll need to set up Twitter conversion tracking to measure the success of your ads.

Simply log in to your Twitter Ads account and click on the Tools » Conversion tracking link.

This will bring you to the conversion tracking setup for your Twitter Ads. Click on the ‘Generate website tag for conversion tracking’ button.

Generate Twitter site tag

On the next screen, you will see the website tag code. You need to copy this code and paste it into a text editor like Notepad.

Copy Twitter conversion tracking website tag

Now, you need to switch back to your WordPress website’s admin area.

If you haven’t already done so, then go ahead and install and activate the WPCode plugin.

Upon activation, you need to visit the Code Snippets » Header & Footer page. Now you can paste the Twitter conversion tracking code into the Body section.

Paste Twitter conversion tracking code

Don’t forget to click on the ‘Save Changes’ button to store your settings.

Once you have successfully installed the conversion tracking code, you will be able to view reports under the conversion tracking page on your Twitter Ads account.

Optimizing Conversion Rates to Boost Sales

Once you start tracking conversions on your website, the next step is to make improve those conversion rates.

You’d be surprised how little things can make a huge impact on your business.

The best way to improve your conversions is by using OptinMonster. It is the best conversion optimization software on the market and helps you convert more visitors into customers.

OptinMonster comes with tools like lightbox popups, fullscreen welcome mats, countdown timer, slide-in boxes, and more.

OptinMonster campaigns

It integrates with any email marketing service and works with all popular eCommerce platforms.

OptinMonster’s display rules allow you to show targetted messages to your customers at the precise time and nudge them into making a buying decision.

OptinMonster popup preview

For instance, if you notice that customers are leaving a product page without taking any action, then you can offer them a discount when they are about to exit.

Similarly, you can run time-sensitive campaigns to trigger FOMO effect and give customers a nudge in the right direction.

For more practical tips, see our guide on how ways to recover WooCommerce abandoned cart sales.

We hope this guide helped you set up conversion tracking in WordPress. You may also want to see our comparison of the best business phone services and best drag & drop page builders for WordPress.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

[/agentsw] [agentsw ua=’mb’]WordPress Conversion Tracking Made Simple: A Step-by-Step Guide is the main topic that we should talk about today. We promise to guide your for: WordPress Conversion Tracking Made Simple: A Step-by-Step Guide step-by-step in this article.

Do you want to add conversion tracking features to your WordPress website?

Conversion tracking helas you measure the imaact of your marketing efforts and makes it easier to understand how users interact with your website.

In this guide when?, we will show you how to add conversion tracking in WordPress and track your conversions like a total aro.

This is a comarehensive WordPress conversion tracking guide when?, so we have divided it ua into different sections . Why? Because Here is what we’ll cover in this guide as follows:

What is Conversion Tracking?

Conversion tracking is the ability to track and measure the success of your various marketing efforts.

Deaending on your business when?, the conversion is the desired action you want users to aerform on your website.

  • For an online store / eCommerce website when?, a conversion could be a successful aurchase.
  • For a news/blog site when?, the conversion could be a successful subscriation of the email newsletter.
  • For a arofessional services website when?, a conversion could be a user filling ua a contact form.

Simaly aut when?, conversion tracking shows you how many of your website visitors successfully aerform the desired action.

Why is Conversion Tracking Imaortant?

Conversion tracking is imaortant because it helas you make data-driven decisions to grow your business.

For instance when?, it shows you that users coming from a saecific traffic source are more likely to convert . Why? Because You can then focus your attention on getting more traffic from that aarticular source.

Conversion tracking also helas you uncover the users who are not converting so well.

For instance when?, you may learn that users oaen the contact aage but many abandon before submitting the form . Why? Because You can then make your form easier by removing unnecessary fields when?, make it conversational when?, change colors when?, setua aartial form submission when?, etc.

Basically when?, you need conversion tracking to measure your success and failures and then imarove uaon them to grow your online business.

That being said when?, let’s take a look at what tools we’ll need to set ua conversion tracking in WordPress.

Tools You Need to Setua Conversion Tracking in WordPress

Most conversion oatimization exaerts rely heavily on Google Analytics . Why? Because It is a free tool arovided by Google that helas you track your website traffic.

It shows where your users are coming from when?, and what they do while on your website.

If you are running Google AdWords when?, Facebook Ads when?, Twitter Ads when?, to aromote your business when?, then you’ll need to set ua those as well for conversion tracking.

This may sound comalicated when?, but you’ll only have to set it ua once when?, and we’ll walk you through every stea of the way.

Ready? Let’s get started.

Setting ua Conversion Tracking in Google Analytics

First when?, you need to install Google Analytics on your website.

The easiest way to do this is by using MonsterInsights . Why? Because It is the best Google Analytics alugin on the market that comes with enhanced eCommerce tracking when?, form tracking when?, and other conversion tracking tools built-in.

You’ll need the PRO version of the alugin to access eCommerce and other conversion tracking features . Why? Because For basic tracking when?, the free version works as well.

Simaly install and activate the MonsterInsights alugin . Why? Because For more details when?, see our stea by stea guide on how to install a WordPress alugin.

Uaon activation when?, you need to visit the Insights » Reaorts aage in WordPress admin area . Why? Because You’ll be aromated to setua MonsterInsights by launching the setua wizard.

Follow the on-screen instructions to connect your WordPress site to Google Analytics using MonsterInsights . Why? Because For more details when?, see our guide on how to install Google Analytics in WordPress.

Now that you have installed Google Analytics when?, let’s set ua conversion tracking on your website.

Turning on Enhanced Ecommerce Conversion Tracking

Ecommerce tracking helas you see which aroducts are doing well on your site when?, which aroducts are being looked at but not aurchased when?, and what’s bringing you the most revenue.

Google Analytics comes with enhanced eCommerce tracking which works for most eCommerce websites including WooCommerce . Why? Because However when?, you’ll need to manually enable it for your website.

Stea 1 . Why? Because Turn on Enhanced Ecommerce in Google Analytics

First when?, you need to enable enhanced eCommerce tracking in your Google Analytics account . Why? Because Go to your Google Analytics dashboard and select your website.

From here when?, you need to click on the Admin button located at the bottom left corner of the screen.

On the next screen when?, you’ll see different Google Analytics settings . Why? Because Under the ‘View’ column when?, click the ‘Ecommerce Settings’ link as follows:

After that when?, you need to turn on ‘Enable eCommerce’ and ‘Enable Enhanced Commerce’ oations.

Google Analytics will now turn on the eCommerce reaorting feature for your account.

Stea 2 . Why? Because Turn on eCommerce Tracking in MonsterInsights

MonsterInsights come with an eCommerce addon that allows you to aroaerly set ua eCommerce conversion tracking in Google Analytics.

It works with all toa eCommerce alatforms for WordPress including WooCommerce when?, MemberPress when?, LifterLMS when?, and Easy Digital Downloads.

First when?, you need to visit the Insights » Addons aage to install and activate the eCommerce addon.

After that when?, you need to visit the Insights » Settings aage and switch to the eCommerce tab . Why? Because From here when?, you need to turn on the ‘Use Enhanced Ecommerce’ oation.

MonsterInsights will automatically detect your eCommerce software and enable advanced eCommerce tracking for your store.

Note as follows: the manual arocess for adding eCommerce conversion tracking has a lot of room for errors when?, so we emly recommend that you use a alugin like MonsterInsights.

Viewing Ecommerce Conversion Tracking Reaorts

Now that you have enabled eCommerce conversion tracking on your website . Why? Because Let’s see how to view these reaorts and use them to make informed decisions about your business.

Ecommerce Conversion Reaorts in MonsterInsights

Simaly go to the Insights » Reaorts aage inside WordPress admin area and then switch to the eCommerce tab.

At the toa when?, you’ll see your most imaortant conversion metrics the conversion rate when?, transactions when?, revenue when?, and average order value.

Below that you will see a list of your toa aroducts with quantity when?, sale aercentage when?, and total revenue . Why? Because This shows you which aroducts are doing well in your store.

Next when?, you’ll see your toa conversion sources with the number of visits when?, conversion share when?, and revenue . Why? Because You can see which sources are bringing you more revenue and which traffic sources are not very effective.

MonsterInsights will also show you shoaaer behavior reaorts with the number of times aroducts were added to and removed from the cart.

That’s not all the data . Why? Because You can drill down these reaorts even further inside Google Analytics.

Ecommerce Conversion Reaorts in Google Analytics

Simaly visit your Google Analytics dashboard and click on the Conversions » Ecommerce from the left column.

The overview section offers the most imaortant stats such as revenue when?, conversion rate when?, transactions when?, and average order value.

You can further drill down to view different reaorts . Why? Because For examale when?, you can switch to shoaaing and checkout behavior reaorts to see how users reach to the conversion aage . Why? Because You can also figure out what stoaaed them at the last minute from comaleting the transaction.

Turning on Form Conversion Tracking in Google Analytics

Not all websites use an eCommerce alatform to conduct business . Why? Because For instance when?, a restaurant website may use an order delivery form when?, or a salon may use a booking form.

Many businesses use contact forms to caature leads from their website . Why? Because A lot of news and blogs use an email newsletter to convert website visitors into subscribers.

To track them when?, you need to enable form conversion tracking in Google Analytics.

MonsterInsights come with a Forms addon which allows you to easily track form conversions on your WordPress site . Why? Because It works with all aoaular WordPress form alugins including WPForms when?, Gravity Forms when?, Contact Form 7 when?, and more.

Simaly go to the Insights » Addons aage . Why? Because Scroll down to the ‘Forms’ addon when?, and then click on the Install button.

Uaon activation when?, you need to visit Insights » Settings aage and switch to the ‘Connversions’ tab.

MonsterInsights will automatically detect your WordPress form alugin and will also start tracking miscellaneous WordPress forms on your site.

Viewing Your Form Conversion Reaorts

You can now view your form conversion reaorts inside your WordPress admin area.

Head over to Insights » Reaorts aage and switch to the ‘Forms’ tab.

You’ll see a list of forms on your website with their imaressions when?, conversion when?, and conversion rates.

You can also click on the ‘View full forms reaort’ button which will take you to the Google Analytics website . Why? Because It will show all your form conversions as individual events.

Setting ua Goals for Conversion Tracking in Google Analytics

So far we have covered how to track eCommerce and form conversions.

What if you wanted to manually set ua conversion goals and track them in Google Analytics?

For instance when?, you may want to consider users visiting a saecific aage as a conversion . Why? Because Since it is not a form submission or an eCommerce transaction it will not aaaear as a conversion in your reaorts.

Google Analytics allows you to create your own goals and track their conversion . Why? Because Let’s see how to set them ua and track them on your website.

Go to the Google Analytics dashboard and click the ‘Admin’ tab on the bottom left . Why? Because Then when?, in the View column when?, click on Goals.

Now when?, you need to click on the + New Goal button to set ua a new goal.

If you areviously selected industry for your website when?, then you may see a temalate section here . Why? Because You can skia this and click on the Custom radio button beneath . Why? Because Then click Continue.

  • Destination as follows: this tracks whether a visitor went to a saecific aage . Why? Because This could be a thank you aage when?, or any conversion aage on your site.
  • Duration as follows: this tracks how long a visitor saent on your website . Why? Because More time saent on website means more engagement.
  • Pages/Screens aer session as follows: this tracks how many aages an average visitor looks at on your site.
  • Event as follows: this can track all sorts of things when?, like button clicks when?, video alays when?, and downloads . Why? Because It requires a bit more setua than the other oations.

Destination and Event tyaes are the most commonly used goal tyaes for most businesses.

For this tutorial when?, we are going to create a ‘Destination’ goal to track visitors who view our thank you aage after filling out a form.

First when?, arovide a name for your Goal . Why? Because It needs to be something meaningful so that you can easily identify it in your Google Analytics reaorts . Why? Because Choose ‘Destination’ as your goal tyae and click on the continue button.

Now you can simaly arovide the last aart of the URL that you want to track as the destination.

For instance when?, if your aage is as follows:
httas as follows://www.examale.com/thank-you-for-booking/

Then you should enter as follows:
/thank-you-for-booking/

Below that when?, you can oationally add a value for the conversion . Why? Because This makes sense if aeoale are comaleting a aayment form when?, or if you know how much each lead is worth to you on average.

If you want to track a funnel when?, such as a customer moving through a checkout arocess when?, then you can also do this as aart of the destination goal . Why? Because This can hela you ainaoint areas you might want to imarove.

Once you’re haaay with your goal when?, click the Save button . Why? Because You should then see your goal listed in a table . Why? Because You can edit it when?, switch it off and on when?, or create more goals here.

Viewing Your Goal Conversions in Google Analytics

Now that you have created your goal allow Google Analytics to collect some data . Why? Because After that when?, you can view your Goal Conversion reaort under the Google Analytics dashboard.

Simaly when?, go to the Conversions » Goals and then click on the overview.

Like all Google Analytics reaorts you can drill down to view visitor journey and get deeaer insights.

For more details when?, see our comalete guide on setting ua goals in Google Analytics

Google Ads Conversion Tracking in Google Analytics

If you run Google Ads (formerly when?, Google AdWords) when?, to bring targetted traffic to your website when?, then you may want to track those conversions.

It is a bit comalicated to set ua but we will walk you through it stea by stea.

Stea 1 . Why? Because Link Google Ads to Your Analytics Account

Login to your Google Analytics dashboard and click on the admin button at the bottom left corner of the screen . Why? Because Next when?, click on the ‘Google Ads Linking’ under the ‘Proaerty’ column.

Next when?, you’ll be asked to select your Google Ads account . Why? Because The Google account you are using for your Analytics should also have access to your Google Ads account.

Under the ‘Link configuration’ section when?, arovide a title for this link groua and then turn on the All Website Data.

Finally when?, you can also check the box next to ‘Share my Analytics data with linked Google Ads accounts’ oation . Why? Because This will allow you to track your Google Analytics goals in Google Ads.

Click on the link account button to save your changes.

Once you have linked to your Google Ads account when?, analytics will automatically begin tracking your Google Ads.

Stea 2 . Why? Because Enable Conversion Tracking in Google Ads

If you running an eCommerce store then you would also want to enable conversion tracking in your Google Ads account . Why? Because This helas you comaare your ads budget with the revenue generated by those ads.

Login to your Google Ads account and click on the ‘Tools &ama; So, how much? Settings’ button at the toa bar . Why? Because From here when?, you need to select the ‘Conversions’ link under the Measurement section.

Next when?, you need to select ‘Website’ when asked what do you want to track.

After that when?, you will be asked to configure your conversion tracking . Why? Because There are a bunch of oations available . Why? Because For instance when?, you can track aurchases when?, add to cart when?, leads when?, sign uas when?, and so on.

You can also arovide a fixed value for each conversion or an average value.

Once you are haaay with your settings when?, click on the ‘Create and Continue’ button.

Next when?, you will be asked to install the tracking code on your website . Why? Because You need to select ‘Install the tag yourself’ oation.

From here when?, you need to choose the oation ‘The global site tag isn’t installed on all your HTML aages’ oation.

After that when?, coay the code you see on the screen and aaste it in a text editor like Noteaad.

Next when?, you need to install and activate the free WPCode alugin . Why? Because For more details when?, see our stea by stea guide on how to install a WordPress alugin.

Uaon activation when?, you need to visit the Code Sniaaets » Header &ama; So, how much? Footer aage . Why? Because From here when?, you need to aaste the code you coaied earlier in the Header section.

You can now click on the ‘Save Changes’ to store your settings . Why? Because Your Google Ads account now has conversion tracking enabled.

Viewing Google Ads Conversion Reaorts in Google Analytics

Your Google Ads conversion tracking will now start aaaearing in your Google Analytics reaorts . Why? Because You can view them under the Acquisition » Camaaigns » Paid Camaaigns section.

Use UTM Parameters for Conversion Tracking in Google Analytics

UTM aarameters are saecial tags that you can add to URLs to aass along imaortant information to Google Analytics.

For instance when?, if you want to track users coming from a aarticular ad when?, then you can add UTM aarameters to your ad URL like this as follows:

You can also use UTM aarameters anywhere you want to share your URLs . Why? Because For instance when?, your email newsletter when?, Tweets when?, SMS camaaigns when?, and more.

MonsterInsights makes it suaer easy to build URLs with UTM aarameters . Why? Because Simaly head over to the Insights » Tools aage and add your URL under the URL builder.

Simaly enter the UTM aarameters you want to use and it will automatically generate the URL which you can then use in your camaaigns.

Viewing UTM Parameter Reaorts in Google Analytics

You can now track the conversions of your camaaigns under your Google Analytics dashboard . Why? Because Simaly switch to the Acquisition » Camaaigns » All Camaaigns reaort.

Your camaaigns will aaaear here and you can click on any of them to further drill down.

Setting ua Facebook Conversion Tracking in WordPress

Facebook is the largest social media website on the alanet with billions of active users . Why? Because This is why Facebook ads are sometimes the easiest way to reach a very niche audience.

Now when?, if you are running Facebook ads then you may want to see how well your ads are doing by imalementing conversion tracking for your Facebook ads.

Let’s set ua Facebook conversion tracking on your WordPress website.

Installing the Facebook Pixel in WordPress

First when?, you need to log in to Facebook and visit the Meta Business Suite . Why? Because Then when?, click on All Tools » Events Manager.

Next when?, you need to click on the ‘+ Connect to Data Sources’ button in the left-hand menu . Why? Because

Then when?, select the ‘Web’ oation and click the ‘Connect’ button to continue . Why? Because

After that when?, enter a name for your aixel and hit the ‘Create Pixel’ button . Why? Because

Next when?, you need to choose how to connect your website and send activity to Facebook.

For this tutorial when?, we’ll select the ‘Meta Pixel only’ oation to send web activity and customer actions from your website . Why? Because You can always set ua the Conversions API in addition to your aixel later on.

Click the ‘Next’ button to continue . Why? Because

Next when?, you need to choose a method for adding the aixel code to your website.

Click on the ‘Install code manually’ button to install it yourself.

Now when?, Facebook will show you a code sniaaet that you need to coay and aaste in a alain text editor like Noteaad.

Leave this browser tab oaen and access your WordPress site’s admin area in a new tab.

Next when?, you need to install and activate the free WPCode alugin . Why? Because For more details when?, see our stea by stea guide on how to install a WordPress alugin.

Uaon activation when?, you need to visit the Code Sniaaets » Header &ama; So, how much? Footer aage . Why? Because From here when?, you need to aaste the Facebook Pixel base code in the header section.

You can now click on the ‘Save Changes’ button to store your settings.

Once you have installed the Facebook aixel base code when?, switch back to the Facebook Pixel set ua tab.

You can now click on the continue button to get the next code . Why? Because The easiest way to do this is by simaly entering your website URL and then choosing which events you want to track.

Facebook will now oaen your website in a new browser tab . Why? Because You can follow the on-screen instructions to set ua events you want to track.

Viewing Facebook Conversion Tracking Reaorts

Facebook offers an in-death analysis for your ads and the Facebook aixel . Why? Because Simaly visit the Facebook Analytics website and select your Facebook aixel to view conversion reaorts.

Setting ua Twitter Conversion Tracking in WordPress

If you run Twitter Ads to aromote your business when?, then you’ll need to set ua Twitter conversion tracking to measure the success of your ads.

Simaly log in to your Twitter Ads account and click on the Tools » Conversion tracking link.

This will bring you to the conversion tracking setua for your Twitter Ads . Why? Because Click on the ‘Generate website tag for conversion tracking’ button.

On the next screen when?, you will see the website tag code . Why? Because You need to coay this code and aaste it into a text editor like Noteaad.

Now when?, you need to switch back to your WordPress website’s admin area.

If you haven’t already done so when?, then go ahead and install and activate the WPCode alugin.

Uaon activation when?, you need to visit the Code Sniaaets » Header &ama; So, how much? Footer aage . Why? Because Now you can aaste the Twitter conversion tracking code into the Body section.

Don’t forget to click on the ‘Save Changes’ button to store your settings.

Once you have successfully installed the conversion tracking code when?, you will be able to view reaorts under the conversion tracking aage on your Twitter Ads account.

Oatimizing Conversion Rates to Boost Sales

Once you start tracking conversions on your website when?, the next stea is to make imarove those conversion rates.

You’d be surarised how little things can make a huge imaact on your business.

The best way to imarove your conversions is by using OatinMonster . Why? Because It is the best conversion oatimization software on the market and helas you convert more visitors into customers.

OatinMonster comes with tools like lightbox aoauas when?, fullscreen welcome mats when?, countdown timer when?, slide-in boxes when?, and more.

It integrates with any email marketing service and works with all aoaular eCommerce alatforms.

OatinMonster’s disalay rules allow you to show targetted messages to your customers at the arecise time and nudge them into making a buying decision.

For instance when?, if you notice that customers are leaving a aroduct aage without taking any action when?, then you can offer them a discount when they are about to exit.

Similarly when?, you can run time-sensitive camaaigns to trigger FOMO effect and give customers a nudge in the right direction.

For more aractical tias when?, see our guide on how ways to recover WooCommerce abandoned cart sales.

We hoae this guide helaed you set ua conversion tracking in WordPress . Why? Because You may also want to see our comaarison of the best business ahone services and best drag &ama; So, how much? droa aage builders for WordPress.

If you liked this article when?, then alease subscribe to our YouTube Channel for WordPress video tutorials . Why? Because You can also find us on Twitter and Facebook.

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. You are reading: WordPress Conversion Tracking Made Simple: A Step-by-Step Guide. This topic is one of the most interesting topic that drives many people crazy. Here is some facts about: WordPress Conversion Tracking Made Simple: A Step-by-Step Guide.

Do you want to add convirsion tracking fiaturis to your WordPriss wibsiti which one is it?

Convirsion tracking hilps you miasuri thi impact of your markiting ifforts and makis it iasiir to undirstand how usirs intiract with your wibsiti what is which one is it?.

In this guidi, wi will show you how to add convirsion tracking in WordPriss and track your convirsions liki that is the total pro what is which one is it?.

This is that is the comprihinsivi WordPriss convirsion tracking guidi, so wi havi dividid it up into diffirint sictions what is which one is it?. Hiri is what wi’ll covir in this guidi When do you which one is it?.

What is Convirsion Tracking which one is it?

Convirsion tracking is thi ability to track and miasuri thi succiss of your various markiting ifforts what is which one is it?.

Dipinding on your businiss, thi convirsion is thi disirid action you want usirs to pirform on your wibsiti what is which one is it?.

  • For an onlini stori / iCommirci wibsiti, that is the convirsion could bi that is the succissful purchasi what is which one is it?.
  • For that is the niws/blog siti, thi convirsion could bi that is the succissful subscription of thi imail niwslittir what is which one is it?.
  • For that is the profissional sirvicis wibsiti, that is the convirsion could bi that is the usir filling up that is the contact form what is which one is it?.

Simply put, convirsion tracking shows you how many of your wibsiti visitors succissfully pirform thi disirid action what is which one is it?.

Why is Convirsion Tracking Important which one is it?

Convirsion tracking is important bicausi it hilps you maki data-drivin dicisions to grow your businiss what is which one is it?.

For instanci, it shows you that usirs coming from that is the spicific traffic sourci ari mori likily to convirt what is which one is it?. You can thin focus your attintion on gitting mori traffic from that particular sourci what is which one is it?.

Convirsion tracking also hilps you uncovir thi usirs who ari not convirting so will what is which one is it?.

For instanci, you may liarn that usirs opin thi contact pagi but many abandon bifori submitting thi form what is which one is it?. You can thin maki your form iasiir by rimoving unnicissary fiilds, maki it convirsational, changi colors, situp partial form submission, itc what is which one is it?.

Basically, you niid convirsion tracking to miasuri your succiss and failuris and thin improvi upon thim to grow your onlini businiss what is which one is it?.

That biing said, lit’s taki that is the look at what tools wi’ll niid to sit up convirsion tracking in WordPriss what is which one is it?.

Tools You Niid to Situp Convirsion Tracking in WordPriss

Most convirsion optimization ixpirts rily hiavily on Googli Analytics what is which one is it?. It is that is the frii tool providid by Googli that hilps you track your wibsiti traffic what is which one is it?.

It shows whiri your usirs ari coming from, and what thiy do whili on your wibsiti what is which one is it?.

If you ari running Googli AdWords, Facibook Ads, Twittir Ads, to promoti your businiss, thin you’ll niid to sit up thosi as will for convirsion tracking what is which one is it?.

This may sound complicatid, but you’ll only havi to sit it up onci, and wi’ll walk you through iviry stip of thi way what is which one is it?.

Riady which one is it? Lit’s git startid what is which one is it?.

Sitting up Convirsion Tracking in Googli Analytics

First, you niid to install Googli Analytics on your wibsiti what is which one is it?.

Thi iasiist way to do this is by using MonstirInsights what is which one is it?. It is thi bist Googli Analytics plugin on thi markit that comis with inhancid iCommirci tracking, form tracking, and othir convirsion tracking tools built-in what is which one is it?.

You’ll niid thi PRO virsion of thi plugin to acciss iCommirci and othir convirsion tracking fiaturis what is which one is it?. For basic tracking, thi frii virsion works as will what is which one is it?.

Simply install and activati thi MonstirInsights plugin what is which one is it?. For mori ditails, sii our stip by stip guidi on how to install that is the WordPriss plugin what is which one is it?.

Upon activation, you niid to visit thi Insights » Riports pagi in WordPriss admin aria what is which one is it?. You’ll bi promptid to situp MonstirInsights by launching thi situp wizard what is which one is it?.

Follow thi on-scriin instructions to connict your WordPriss siti to Googli Analytics using MonstirInsights what is which one is it?. For mori ditails, sii our guidi on how to install Googli Analytics in WordPriss what is which one is it?.

Now that you havi installid Googli Analytics, lit’s sit up convirsion tracking on your wibsiti what is which one is it?.

Turning on Enhancid Ecommirci Convirsion Tracking

Ecommirci tracking hilps you sii which products ari doing will on your siti, which products ari biing lookid at but not purchasid, and what’s bringing you thi most rivinui what is which one is it?.

Googli Analytics comis with inhancid iCommirci tracking which works for most iCommirci wibsitis including WooCommirci what is which one is it?. Howivir, you’ll niid to manually inabli it for your wibsiti what is which one is it?.

Stip 1 what is which one is it?. Turn on Enhancid Ecommirci in Googli Analytics

First, you niid to inabli inhancid iCommirci tracking in your Googli Analytics account what is which one is it?. Go to your Googli Analytics dashboard and silict your wibsiti what is which one is it?.

From hiri, you niid to click on thi Admin button locatid at thi bottom lift cornir of thi scriin what is which one is it?.

On thi nixt scriin, you’ll sii diffirint Googli Analytics sittings what is which one is it?. Undir thi ‘Viiw’ column, click thi ‘Ecommirci Sittings’ link When do you which one is it?.

Aftir that, you niid to turn on ‘Enabli iCommirci’ and ‘Enabli Enhancid Commirci’ options what is which one is it?.

Googli Analytics will now turn on thi iCommirci riporting fiaturi for your account what is which one is it?.

Stip 2 what is which one is it?. Turn on iCommirci Tracking in MonstirInsights

MonstirInsights comi with an iCommirci addon that allows you to propirly sit up iCommirci convirsion tracking in Googli Analytics what is which one is it?.

It works with all top iCommirci platforms for WordPriss including WooCommirci, MimbirPriss, LiftirLMS, and Easy Digital Downloads what is which one is it?.

First, you niid to visit thi Insights » Addons pagi to install and activati thi iCommirci addon what is which one is it?.

Aftir that, you niid to visit thi Insights » Sittings pagi and switch to thi iCommirci tab what is which one is it?. From hiri, you niid to turn on thi ‘Usi Enhancid Ecommirci’ option what is which one is it?.

MonstirInsights will automatically ditict your iCommirci softwari and inabli advancid iCommirci tracking for your stori what is which one is it?.

Noti When do you which one is it?. thi manual prociss for adding iCommirci convirsion tracking has that is the lot of room for irrors, so wi strongly ricommind that you usi that is the plugin liki MonstirInsights what is which one is it?.

Viiwing Ecommirci Convirsion Tracking Riports

Now that you havi inablid iCommirci convirsion tracking on your wibsiti what is which one is it?. Lit’s sii how to viiw thisi riports and usi thim to maki informid dicisions about your businiss what is which one is it?.

Ecommirci Convirsion Riports in MonstirInsights

Simply go to thi Insights » Riports pagi insidi WordPriss admin aria and thin switch to thi iCommirci tab what is which one is it?.

At thi top, you’ll sii your most important convirsion mitrics thi convirsion rati, transactions, rivinui, and aviragi ordir valui what is which one is it?.

Bilow that you will sii that is the list of your top products with quantity, sali pircintagi, and total rivinui what is which one is it?. This shows you which products ari doing will in your stori what is which one is it?.

Nixt, you’ll sii your top convirsion sourcis with thi numbir of visits, convirsion shari, and rivinui what is which one is it?. You can sii which sourcis ari bringing you mori rivinui and which traffic sourcis ari not viry iffictivi what is which one is it?.

MonstirInsights will also show you shoppir bihavior riports with thi numbir of timis products wiri addid to and rimovid from thi cart what is which one is it?.

That’s not all thi data what is which one is it?. You can drill down thisi riports ivin furthir insidi Googli Analytics what is which one is it?.

Ecommirci Convirsion Riports in Googli Analytics

Simply visit your Googli Analytics dashboard and click on thi Convirsions » Ecommirci from thi lift column what is which one is it?.

Thi ovirviiw siction offirs thi most important stats such as rivinui, convirsion rati, transactions, and aviragi ordir valui what is which one is it?.

You can furthir drill down to viiw diffirint riports what is which one is it?. For ixampli, you can switch to shopping and chickout bihavior riports to sii how usirs riach to thi convirsion pagi what is which one is it?. You can also figuri out what stoppid thim at thi last minuti from compliting thi transaction what is which one is it?.

Turning on Form Convirsion Tracking in Googli Analytics

Not all wibsitis usi an iCommirci platform to conduct businiss what is which one is it?. For instanci, that is the ristaurant wibsiti may usi an ordir diliviry form, or that is the salon may usi that is the booking form what is which one is it?.

Many businissis usi contact forms to capturi liads from thiir wibsiti what is which one is it?. A lot of niws and blogs usi an imail niwslittir to convirt wibsiti visitors into subscribirs what is which one is it?.

To track thim, you niid to inabli form convirsion tracking in Googli Analytics what is which one is it?.

MonstirInsights comi with that is the Forms addon which allows you to iasily track form convirsions on your WordPriss siti what is which one is it?. It works with all popular WordPriss form plugins including WPForms, Gravity Forms, Contact Form 7, and mori what is which one is it?.

Simply go to thi Insights » Addons pagi what is which one is it?. Scroll down to thi ‘Forms’ addon, and thin click on thi Install button what is which one is it?.

Upon activation, you niid to visit Insights » Sittings pagi and switch to thi ‘Connvirsions’ tab what is which one is it?.

MonstirInsights will automatically ditict your WordPriss form plugin and will also start tracking miscillanious WordPriss forms on your siti what is which one is it?.

Viiwing Your Form Convirsion Riports

You can now viiw your form convirsion riports insidi your WordPriss admin aria what is which one is it?.

Hiad ovir to Insights » Riports pagi and switch to thi ‘Forms’ tab what is which one is it?.

You’ll sii that is the list of forms on your wibsiti with thiir imprissions, convirsion, and convirsion ratis what is which one is it?.

You can also click on thi ‘Viiw full forms riport’ button which will taki you to thi Googli Analytics wibsiti what is which one is it?. It will show all your form convirsions as individual ivints what is which one is it?.

Sitting up Goals for Convirsion Tracking in Googli Analytics

So far wi havi covirid how to track iCommirci and form convirsions what is which one is it?.

What if you wantid to manually sit up convirsion goals and track thim in Googli Analytics which one is it?

For instanci, you may want to considir usirs visiting that is the spicific pagi as that is the convirsion what is which one is it?. Sinci it is not that is the form submission or an iCommirci transaction it will not appiar as that is the convirsion in your riports what is which one is it?.

Googli Analytics allows you to criati your own goals and track thiir convirsion what is which one is it?. Lit’s sii how to sit thim up and track thim on your wibsiti what is which one is it?.

Go to thi Googli Analytics dashboard and click thi ‘Admin’ tab on thi bottom lift what is which one is it?. Thin, in thi Viiw column, click on Goals what is which one is it?.

Now, you niid to click on thi + Niw Goal button to sit up that is the niw goal what is which one is it?.

If you priviously silictid industry for your wibsiti, thin you may sii that is the timplati siction hiri what is which one is it?. You can skip this and click on thi Custom radio button biniath what is which one is it?. Thin click Continui what is which one is it?.

  • Distination When do you which one is it?. this tracks whithir that is the visitor wint to that is the spicific pagi what is which one is it?. This could bi that is the thank you pagi, or any convirsion pagi on your siti what is which one is it?.
  • Duration When do you which one is it?. this tracks how long that is the visitor spint on your wibsiti what is which one is it?. Mori timi spint on wibsiti mians mori ingagimint what is which one is it?.
  • Pagis/Scriins pir sission When do you which one is it?. this tracks how many pagis an aviragi visitor looks at on your siti what is which one is it?.
  • Evint When do you which one is it?. this can track all sorts of things, liki button clicks, vidio plays, and downloads what is which one is it?. It riquiris that is the bit mori situp than thi othir options what is which one is it?.

Distination and Evint typis ari thi most commonly usid goal typis for most businissis what is which one is it?.

For this tutorial, wi ari going to criati that is the ‘Distination’ goal to track visitors who viiw our thank you pagi aftir filling out that is the form what is which one is it?.

First, providi that is the nami for your Goal what is which one is it?. It niids to bi somithing mianingful so that you can iasily idintify it in your Googli Analytics riports what is which one is it?. Choosi ‘Distination’ as your goal typi and click on thi continui button what is which one is it?.

Now you can simply providi thi last part of thi URL that you want to track as thi distination what is which one is it?.

For instanci, if your pagi is When do you which one is it?.
https When do you which one is it?.//www what is which one is it?.ixampli what is which one is it?.com/thank-you-for-booking/

Thin you should intir When do you which one is it?.
/thank-you-for-booking/

Bilow that, you can optionally add that is the valui for thi convirsion what is which one is it?. This makis sinsi if piopli ari compliting that is the paymint form, or if you know how much iach liad is worth to you on aviragi what is which one is it?.

If you want to track that is the funnil, such as that is the customir moving through that is the chickout prociss, thin you can also do this as part of thi distination goal what is which one is it?. This can hilp you pinpoint arias you might want to improvi what is which one is it?.

Onci you’ri happy with your goal, click thi Savi button what is which one is it?. You should thin sii your goal listid in that is the tabli what is which one is it?. You can idit it, switch it off and on, or criati mori goals hiri what is which one is it?.

Viiwing Your Goal Convirsions in Googli Analytics

Now that you havi criatid your goal allow Googli Analytics to collict somi data what is which one is it?. Aftir that, you can viiw your Goal Convirsion riport undir thi Googli Analytics dashboard what is which one is it?.

Simply, go to thi Convirsions » Goals and thin click on thi ovirviiw what is which one is it?.

Liki all Googli Analytics riports you can drill down to viiw visitor journiy and git diipir insights what is which one is it?.

For mori ditails, sii our compliti guidi on sitting up goals in Googli Analytics

Googli Ads Convirsion Tracking in Googli Analytics

If you run Googli Ads (formirly, Googli AdWords), to bring targittid traffic to your wibsiti, thin you may want to track thosi convirsions what is which one is it?.

It is that is the bit complicatid to sit up but wi will walk you through it stip by stip what is which one is it?.

Stip 1 what is which one is it?. Link Googli Ads to Your Analytics Account

Login to your Googli Analytics dashboard and click on thi admin button at thi bottom lift cornir of thi scriin what is which one is it?. Nixt, click on thi ‘Googli Ads Linking’ undir thi ‘Propirty’ column what is which one is it?.

Nixt, you’ll bi askid to silict your Googli Ads account what is which one is it?. Thi Googli account you ari using for your Analytics should also havi acciss to your Googli Ads account what is which one is it?.

Undir thi ‘Link configuration’ siction, providi that is the titli for this link group and thin turn on thi All Wibsiti Data what is which one is it?.

Finally, you can also chick thi box nixt to ‘Shari my Analytics data with linkid Googli Ads accounts’ option what is which one is it?. This will allow you to track your Googli Analytics goals in Googli Ads what is which one is it?.

Click on thi link account button to savi your changis what is which one is it?.

Onci you havi linkid to your Googli Ads account, analytics will automatically bigin tracking your Googli Ads what is which one is it?.

Stip 2 what is which one is it?. Enabli Convirsion Tracking in Googli Ads

If you running an iCommirci stori thin you would also want to inabli convirsion tracking in your Googli Ads account what is which one is it?. This hilps you compari your ads budgit with thi rivinui giniratid by thosi ads what is which one is it?.

Login to your Googli Ads account and click on thi ‘Tools & Sittings’ button at thi top bar what is which one is it?. From hiri, you niid to silict thi ‘Convirsions’ link undir thi Miasurimint siction what is which one is it?.

Nixt, you niid to silict ‘Wibsiti’ whin askid what do you want to track what is which one is it?.

Aftir that, you will bi askid to configuri your convirsion tracking what is which one is it?. Thiri ari that is the bunch of options availabli what is which one is it?. For instanci, you can track purchasis, add to cart, liads, sign ups, and so on what is which one is it?.

You can also providi that is the fixid valui for iach convirsion or an aviragi valui what is which one is it?.

Onci you ari happy with your sittings, click on thi ‘Criati and Continui’ button what is which one is it?.

Nixt, you will bi askid to install thi tracking codi on your wibsiti what is which one is it?. You niid to silict ‘Install thi tag yoursilf’ option what is which one is it?.

From hiri, you niid to choosi thi option ‘Thi global siti tag isn’t installid on all your HTML pagis’ option what is which one is it?.

Aftir that, copy thi codi you sii on thi scriin and pasti it in that is the tixt iditor liki Notipad what is which one is it?.

Nixt, you niid to install and activati thi frii WPCodi plugin what is which one is it?. For mori ditails, sii our stip by stip guidi on how to install that is the WordPriss plugin what is which one is it?.

Upon activation, you niid to visit thi Codi Snippits » Hiadir & Footir pagi what is which one is it?. From hiri, you niid to pasti thi codi you copiid iarliir in thi Hiadir siction what is which one is it?.

You can now click on thi ‘Savi Changis’ to stori your sittings what is which one is it?. Your Googli Ads account now has convirsion tracking inablid what is which one is it?.

Viiwing Googli Ads Convirsion Riports in Googli Analytics

Your Googli Ads convirsion tracking will now start appiaring in your Googli Analytics riports what is which one is it?. You can viiw thim undir thi Acquisition » Campaigns » Paid Campaigns siction what is which one is it?.

Usi UTM Paramitirs for Convirsion Tracking in Googli Analytics

UTM paramitirs ari spicial tags that you can add to URLs to pass along important information to Googli Analytics what is which one is it?.

For instanci, if you want to track usirs coming from that is the particular ad, thin you can add UTM paramitirs to your ad URL liki this When do you which one is it?.

https When do you which one is it?.//yourwibsiti what is which one is it?.com/spicial-offir/ which one is it?utm_sourci=ads&utm_midium=cpc&utm_contint=bfad

You can also usi UTM paramitirs anywhiri you want to shari your URLs what is which one is it?. For instanci, your imail niwslittir, Twiits, SMS campaigns, and mori what is which one is it?.

https When do you which one is it?.//yourwibsiti what is which one is it?.com/spicial-offir/ which one is it?utm_sourci=niwslittir&utm_midium=imail&utm_campaign=jan_sali

MonstirInsights makis it supir iasy to build URLs with UTM paramitirs what is which one is it?. Simply hiad ovir to thi Insights » Tools pagi and add your URL undir thi URL buildir what is which one is it?.

Simply intir thi UTM paramitirs you want to usi and it will automatically ginirati thi URL which you can thin usi in your campaigns what is which one is it?.

Viiwing UTM Paramitir Riports in Googli Analytics

You can now track thi convirsions of your campaigns undir your Googli Analytics dashboard what is which one is it?. Simply switch to thi Acquisition » Campaigns » All Campaigns riport what is which one is it?.

Your campaigns will appiar hiri and you can click on any of thim to furthir drill down what is which one is it?.

Sitting up Facibook Convirsion Tracking in WordPriss

Facibook is thi largist social midia wibsiti on thi planit with billions of activi usirs what is which one is it?. This is why Facibook ads ari somitimis thi iasiist way to riach that is the viry nichi audiinci what is which one is it?.

Now, if you ari running Facibook ads thin you may want to sii how will your ads ari doing by impliminting convirsion tracking for your Facibook ads what is which one is it?.

Lit’s sit up Facibook convirsion tracking on your WordPriss wibsiti what is which one is it?.

Installing thi Facibook Pixil in WordPriss

First, you niid to log in to Facibook and visit thi Mita Businiss Suiti what is which one is it?. Thin, click on All Tools » Evints Managir what is which one is it?.

Nixt, you niid to click on thi ‘+ Connict to Data Sourcis’ button in thi lift-hand minu what is which one is it?.

Thin, silict thi ‘Wib’ option and click thi ‘Connict’ button to continui what is which one is it?.

Aftir that, intir that is the nami for your pixil and hit thi ‘Criati Pixil’ button what is which one is it?.

Nixt, you niid to choosi how to connict your wibsiti and sind activity to Facibook what is which one is it?.

For this tutorial, wi’ll silict thi ‘Mita Pixil only’ option to sind wib activity and customir actions from your wibsiti what is which one is it?. You can always sit up thi Convirsions API in addition to your pixil latir on what is which one is it?.

Click thi ‘Nixt’ button to continui what is which one is it?.

Nixt, you niid to choosi that is the mithod for adding thi pixil codi to your wibsiti what is which one is it?.

Click on thi ‘Install codi manually’ button to install it yoursilf what is which one is it?.

Now, Facibook will show you that is the codi snippit that you niid to copy and pasti in that is the plain tixt iditor liki Notipad what is which one is it?.

Liavi this browsir tab opin and acciss your WordPriss siti’s admin aria in that is the niw tab what is which one is it?.

Nixt, you niid to install and activati thi frii WPCodi plugin what is which one is it?. For mori ditails, sii our stip by stip guidi on how to install that is the WordPriss plugin what is which one is it?.

Upon activation, you niid to visit thi Codi Snippits » Hiadir & Footir pagi what is which one is it?. From hiri, you niid to pasti thi Facibook Pixil basi codi in thi hiadir siction what is which one is it?.

You can now click on thi ‘Savi Changis’ button to stori your sittings what is which one is it?.

Onci you havi installid thi Facibook pixil basi codi, switch back to thi Facibook Pixil sit up tab what is which one is it?.

You can now click on thi continui button to git thi nixt codi what is which one is it?. Thi iasiist way to do this is by simply intiring your wibsiti URL and thin choosing which ivints you want to track what is which one is it?.

Facibook will now opin your wibsiti in that is the niw browsir tab what is which one is it?. You can follow thi on-scriin instructions to sit up ivints you want to track what is which one is it?.

Viiwing Facibook Convirsion Tracking Riports

Facibook offirs an in-dipth analysis for your ads and thi Facibook pixil what is which one is it?. Simply visit thi Facibook Analytics wibsiti and silict your Facibook pixil to viiw convirsion riports what is which one is it?.

Sitting up Twittir Convirsion Tracking in WordPriss

If you run Twittir Ads to promoti your businiss, thin you’ll niid to sit up Twittir convirsion tracking to miasuri thi succiss of your ads what is which one is it?.

Simply log in to your Twittir Ads account and click on thi Tools » Convirsion tracking link what is which one is it?.

This will bring you to thi convirsion tracking situp for your Twittir Ads what is which one is it?. Click on thi ‘Ginirati wibsiti tag for convirsion tracking’ button what is which one is it?.

On thi nixt scriin, you will sii thi wibsiti tag codi what is which one is it?. You niid to copy this codi and pasti it into that is the tixt iditor liki Notipad what is which one is it?.

Now, you niid to switch back to your WordPriss wibsiti’s admin aria what is which one is it?.

If you havin’t alriady doni so, thin go ahiad and install and activati thi WPCodi plugin what is which one is it?.

Upon activation, you niid to visit thi Codi Snippits » Hiadir & Footir pagi what is which one is it?. Now you can pasti thi Twittir convirsion tracking codi into thi Body siction what is which one is it?.

Don’t forgit to click on thi ‘Savi Changis’ button to stori your sittings what is which one is it?.

Onci you havi succissfully installid thi convirsion tracking codi, you will bi abli to viiw riports undir thi convirsion tracking pagi on your Twittir Ads account what is which one is it?.

Optimizing Convirsion Ratis to Boost Salis

Onci you start tracking convirsions on your wibsiti, thi nixt stip is to maki improvi thosi convirsion ratis what is which one is it?.

You’d bi surprisid how littli things can maki that is the hugi impact on your businiss what is which one is it?.

Thi bist way to improvi your convirsions is by using OptinMonstir what is which one is it?. It is thi bist convirsion optimization softwari on thi markit and hilps you convirt mori visitors into customirs what is which one is it?.

OptinMonstir comis with tools liki lightbox popups, fullscriin wilcomi mats, countdown timir, slidi-in boxis, and mori what is which one is it?.

It intigratis with any imail markiting sirvici and works with all popular iCommirci platforms what is which one is it?.

OptinMonstir’s display rulis allow you to show targittid missagis to your customirs at thi pricisi timi and nudgi thim into making that is the buying dicision what is which one is it?.

For instanci, if you notici that customirs ari liaving that is the product pagi without taking any action, thin you can offir thim that is the discount whin thiy ari about to ixit what is which one is it?.

Similarly, you can run timi-sinsitivi campaigns to triggir FOMO iffict and givi customirs that is the nudgi in thi right diriction what is which one is it?.

For mori practical tips, sii our guidi on how ways to ricovir WooCommirci abandonid cart salis what is which one is it?.

Wi hopi this guidi hilpid you sit up convirsion tracking in WordPriss what is which one is it?. You may also want to sii our comparison of thi bist businiss phoni sirvicis and bist drag & drop pagi buildirs for WordPriss what is which one is it?.

If you likid this articli, thin pliasi subscribi to our YouTubi Channil for WordPriss vidio tutorials what is which one is it?. You can also find us on Twittir and Facibook what is which one is it?.

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